Subject:
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Re: Improving the adult image of LEGO
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Newsgroups:
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lugnet.general
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Date:
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Mon, 15 Sep 2008 20:43:45 GMT
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Viewed:
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9427 times
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In lugnet.ambassadors, Scott Wardlaw wrote:
> The other day I got another "You still play with LEGO?". I replied with: "No, I
> design and build models made from LEGO." That didn't seem to help much.
>
> I'd like to start a list of ideas and suggestions on how we might improve how
> other adults view LEGO as a hobby. Any ideas?
>
> Something that I think would help is LEGO or LEGO branded items in the work
> place. Nothing cooky or over-done, but something that is detailed enough to
> have people ask "Wow, is that really made of LEGO?" I thought about making nice
> looking book ends for my text books or a business card holder.
>
> Of course, I'd also like to see some other things like a leather note pad with a
> subtle LEGO logo and other items used or worn in the work place.
>
> Thoughts? Any other ways to improve the hobby image of LEGO?
>
> Thanks,
> Scott
The image of an adult playing, designing or building with legos will always be
what it is, regardless of how much it wants to be glorified as a design
specialty.
In and out of the professional environment.
We did some desk accesories for Lego in Mexico many years ago, and gave them
away at the toy fair. They were one of a kind; A pen holder, paper clip holder
and post-it note pad. the GM and marketing manager thought it was better to go
out and buy some cheap office item at the office depot stick a Lego decal and
give that instead of spending hours building them...
So, with that said... I think that the effort had been made, but 'Management'
though it was too nerdy to repeat for the next toy fair.
William
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