Subject:
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Re: Improving the adult image of LEGO
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Newsgroups:
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lugnet.general
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Date:
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Mon, 15 Sep 2008 03:53:28 GMT
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Viewed:
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9888 times
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In lugnet.general, Allan Johansen wrote:
> That being said, I think that TLC could do a bit more to get adults into
> LEGO.
TLC is still trying to come to grips with the fact that we _do_ still collect.
You'd think it would be a no-brainer. I mean, here's a company that leaves
bowls of bricks out on their conference tables that you are _encouraged_ to play
with during meetings (or so I'm told). This is a company where many
individuals, particularly the set designers and Master Builders, just build
random stuff for fun. This is a company that gets regular contact with adult
fans (even though they don't have a great track record with actually noticing
that fact). This is a company that consists largely of _adults_ who are
_fans_of_LEGO_. And this is a _time_ when ubergeeks have grown up, and toy
collecting has actually become something of a mainstream hobby. It simply
astonishes me that noone before Jake managed to figure out that 1+1=2.
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Message has 1 Reply:
 | | Re: Improving the adult image of LEGO
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| (...) I'm not sure that's really a fair assessment-- or, rather, the tone implies that everyone else at Lego was clueless until Jake showed them how it's done. But that's not really the case. I think it was more true that certain groups within the (...) (16 years ago, 15-Sep-08, to lugnet.general)
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Message is in Reply To:
| | Re: Improving the adult image of LEGO
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| (...) I usually just reply that I don’t "play" with LEGO - I design and build. If they can’t understand that... well, their problem... That being said, I think that TLC could do a bit more to get adults into LEGO. For example, take a look at their (...) (16 years ago, 14-Sep-08, to lugnet.general)
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