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Subject: 
Re: WARNING: spam from Helge Viker
Newsgroups: 
lugnet.off-topic.debate
Date: 
Fri, 5 May 2000 18:32:42 GMT
Viewed: 
649 times
  
In lugnet.admin.general, Frank Filz writes:
Larry Pieniazek wrote:
- ability to mark in your member profile whether you are interested in
unsolicited offers, and if so, what sorts (categories of interest, types
of sales, specific sets you want at a low level of interest but haven't
posted to bst lately because you don't want to be a pest).

I like this idea. I really hope the marketting world starts to realize
the value of targetted advertising. I would happily fill out a fairly
detailed survey if I felt that it's use would be to make sure I received
only mail I am interested in. One thing which always bugs me is the
number of consumer or environmental groups which flood me with unwanted
advertising material (Consumer Reports has almost the highest quantity
of inserts of all the magazines I receive, and I don't bother to buy
mailing labels, I get more than enough mailing labels for free from the
World Wildlife Fund).

Me too.  There's a good treatment of the larger subject (including the above)
in Evan I. Schwartz's book _Webonomics_.

--Todd



Message has 1 Reply:
  Re: WARNING: spam from Helge Viker
 
(...) Targeted advertising could soon become pervasive and inescapable. Be careful what you wish for. See (URL) for the latest in involuntary user profiling that could become standard equipment at ISPs. Until people get mad and start to take back (...) (25 years ago, 6-May-00, to lugnet.off-topic.debate)  

Message is in Reply To:
  Re: WARNING: spam from Helge Viker
 
(...) I like this idea. I really hope the marketting world starts to realize the value of targetted advertising. I would happily fill out a fairly detailed survey if I felt that it's use would be to make sure I received only mail I am interested in. (...) (25 years ago, 5-May-00, to lugnet.admin.general, lugnet.market.buy-sell-trade, lugnet.off-topic.debate)

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