Subject:
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Re: WARNING: spam from Helge Viker
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Newsgroups:
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lugnet.off-topic.debate
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Date:
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Fri, 5 May 2000 18:32:42 GMT
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Viewed:
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571 times
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In lugnet.admin.general, Frank Filz writes:
> Larry Pieniazek wrote:
> > - ability to mark in your member profile whether you are interested in
> > unsolicited offers, and if so, what sorts (categories of interest, types
> > of sales, specific sets you want at a low level of interest but haven't
> > posted to bst lately because you don't want to be a pest).
>
> I like this idea. I really hope the marketting world starts to realize
> the value of targetted advertising. I would happily fill out a fairly
> detailed survey if I felt that it's use would be to make sure I received
> only mail I am interested in. One thing which always bugs me is the
> number of consumer or environmental groups which flood me with unwanted
> advertising material (Consumer Reports has almost the highest quantity
> of inserts of all the magazines I receive, and I don't bother to buy
> mailing labels, I get more than enough mailing labels for free from the
> World Wildlife Fund).
Me too. There's a good treatment of the larger subject (including the above)
in Evan I. Schwartz's book _Webonomics_.
--Todd
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Message has 1 Reply:
 | | Re: WARNING: spam from Helge Viker
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| (...) Targeted advertising could soon become pervasive and inescapable. Be careful what you wish for. See (URL) for the latest in involuntary user profiling that could become standard equipment at ISPs. Until people get mad and start to take back (...) (24 years ago, 6-May-00, to lugnet.off-topic.debate)
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