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 LEGO Company / LEGO Direct / *2120 (-40)
  Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long))
 
"Mike Walsh" <mike_walsh@mindspring.com> wrote in message news:G9y1Cn.n4M@lugnet.com... (...) [ ... snipped ... ] (...) too (...) or (...) availability. (...) of (...) a (...) mile (...) were (...) A follow up to my own post ... Today on I my way (...) (24 years ago, 9-Mar-01, to lugnet.lego.direct)
 
  Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long))
 
"John Neal" <johnneal@uswest.net> wrote in message news:3AA8FCCE.A96D4C...est.net... [ ... snipped ... ] (...) marketing (...) Justus said (...) castle sets (...) super (...) price point (...) $1!) (...) you guys (...) I wouldn't call it being (...) (24 years ago, 9-Mar-01, to lugnet.lego.direct)
 
  Re: Shopping Anecdote and Suggestions (Long)
 
(...) LEGO is doing some experimenting/work in this direction -- they've released several items identified as HTO (high traffic outlet). Basically, they're small sets, under $5, packaged to be sold as impulse items in grocery stores or at checkout (...) (24 years ago, 9-Mar-01, to lugnet.lego.direct)
 
  Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long))
 
(...) (Although I am not a TLC spokesman) TLC has *already* instituted a marketing strategy like what you and others in this thread are discussing-- Brad Justus said TLC calls them "HTOs" (High Traffic Outlets). They have some chrome castle sets (...) (24 years ago, 9-Mar-01, to lugnet.lego.direct)
 
  Polybag Racks (was: Shopping Anecdote and Suggestions (Long))
 
(...) This reminds me of one of my favorite childhood memories. Every time I would go grocery shopping with my grandfather, on the way back we would stop at a little drugstore. They had this tall rotating rack full of Matchbox cars, and I would (...) (24 years ago, 9-Mar-01, to lugnet.lego.direct)  
 
  Re: Lugnet Promo Sets
 
(...) This I like :) If this was to happen, I would gladly consider buying some (if they were available to aussies for a decent price...) I would gladly buy old style castle, pirate, space, town etc sets, even with todays minifigs in it. I can say (...) (24 years ago, 9-Mar-01, to lugnet.lego.direct)
 
  Re: Lugnet Promo Sets
 
(...) I can speak to this a *little* bit as I have been discussing this issue for several months with somebody at LEGO. My understanding is that the Shell promo was about a "4 million pack-out" (as the term was relayed to me). So, I too asked the (...) (24 years ago, 9-Mar-01, to lugnet.lego.direct)
 
  Re: Shopping Anecdote and Suggestions (Long)
 
"John Hansen" <JohnBinder@aol.com> wrote in message news:G9wF4D.Hv3@lugnet.com... (...) [ ... snipped ... ] (...) bunch (...) [ ... snipped ... ] I have mentioned this before but I think it is worth repeating. LEGO should have a bunch (like 50) (...) (24 years ago, 9-Mar-01, to lugnet.lego.direct)
 
  Re: Shopping Anecdote and Suggestions (Long)
 
(...) Just out of curiosity, was it the grey spaceship? That MB set really is pretty cool! When I bought mine, it was missing the little miniguy -- but just like TLC, they sent me one from their own consumer affairs dept. The little fellow is (...) (24 years ago, 8-Mar-01, to lugnet.lego.direct)
 
  Re: Shopping Anecdote and Suggestions (Long)
 
Another shopping story: I was (coincidently) in a Walmart last night. This was in Nashville. I too eavesdropped. A lady (maybe a grandmother) and a boy around 10 were in the same aisle. I was browsing for clearance Lego and had found a few sets. The (...) (24 years ago, 8-Mar-01, to lugnet.lego.direct)
 
  Re: Shopping Anecdote and Suggestions (Long)
 
In lugnet.lego.direct, Tim Courtney writes: That was very well written by David. And his analogy of the Lego Bandsaw was fantastic. I tmay have studs on it, it may have Lego printed on it. But what does it have to do with bricks? Brilliant! I hope (...) (24 years ago, 8-Mar-01, to lugnet.lego.direct)
 
  Re: Shopping Anecdote and Suggestions (Long)
 
"David Zorn" <david_zorn@hotmail.com> wrote in message news:G9w25x.5vH@lugnet.com... (...) Snip. WOW! I couldn't have said it better myself. LEGO _NEEDS_ to listen to this. What John said - send this to Billund guys. -Tim (24 years ago, 8-Mar-01, to lugnet.lego.direct)
 
  Re: Shopping Anecdote and Suggestions (Long)
 
David Zorn wrote: <snipped wonderfully insightful analysis by David> Right on, David! You are absolutely dead on. I wish someone from LEGO Direct would forward your post directly to Billund, because *this* is the kind of market analysis TLC needs, (...) (24 years ago, 8-Mar-01, to lugnet.lego.direct)
 
  Shopping Anecdote and Suggestions (Long)
 
Dear Lego, Some evesdropping from the Lego aisle at a Walmart in Northern Virginia last night. A father in his 40s was with his son about 10 or 11. The son wanted to buy a Roborider set. The father was discouraging him. Father: You don't collect (...) (24 years ago, 8-Mar-01, to lugnet.lego.direct) !! 
 
  Re: Soccer Download Page on LEGO.com
 
(...) Dear LEGO Direct, Thank you for the fast response and personal email. I posted my message at 2:51pm. A private response was sent to me at 3:26pm, acknowledging the problem, letting me know they were (already?) working on it, and giving me a (...) (24 years ago, 8-Mar-01, to lugnet.lego.direct)
 
  Re: What Kids really want. Not Juniorization.
 
(...) G'day Tim, I saw you mention this survey in passing once before, but I think I missed the original proposal. So my question about this survey is, "To what end?" I.e., what's the goal? It sounds like you would be doing work that TLC should be (...) (24 years ago, 8-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: Soccer Download Page on LEGO.com
 
"Mark & Milissa Millère" <MMillere@Knology.Net> wrote in message news:LOBBIHLABFJFCGA...ogy.Net... (...) that (...) first (...) of (...) Works fine for me also, running Win2K and Netscape 4.7. Mike -- Mike Walsh - mike_walsh at mindspring dot com (...) (24 years ago, 8-Mar-01, to lugnet.lego.direct)
 
  RE: Soccer Download Page on LEGO.com
 
But then I realized the download page, (URL) is broken. There are 7 images that are supposed to be links to the full image pages. Of these, only the first is actually a link. The other six are only images. And when I click the one existing link, I (...) (24 years ago, 7-Mar-01, to lugnet.lego.direct)
 
  Soccer Download Page on LEGO.com
 
A couple of days ago, my son and I were at the store, and we noticed the "Soccer Bus with a Soccer Ball" (Team Transport, #3411) were all gone[1], and the shelves were now stocked with the Americas Bus set #3406. This afternoon, I was talking about (...) (24 years ago, 7-Mar-01, to lugnet.lego.direct)
 
  Re: What Kids really want. Not Juniorization.
 
(...) I actually emailed LEGO with this exact same thought! ... snip of my email... What I would like to see, are new 'Blue Tub' type values: a 1200 piece plates tub would sell very well, as would another basic brick tub with some basic slopes. (...) (24 years ago, 6-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
(...) Ok, obviously I confused you (and Doug, and Mike). No, I don't hate the bags at all; I've heard comments to the effect of some people really don't like them (I can't remember who said this, but I've seen many posts that say something to the (...) (24 years ago, 6-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
(...) I fully agree with this. If the design quality is up to par I don't care how it is packaged. -Mike Petrucelli (24 years ago, 6-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
I think this is a wonderful idea. I think it would be a much better item for kids to collect than Bonicle. I also think that a tub like 3033 with grey, dark grey, brown, and tan as the four primary colors would be a "bestseller." I for one highly (...) (24 years ago, 6-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: Reducing the level of chatter in lugnet.lego.direct
 
(...) And darn it -- Murphy's Law -- embarrassing case in point -- I forgot to set the followups on the above post to lugnet.admin.nntp. Please, if you reply to the above post, manually direct your reply to lugnet.admin.nntp and not to both that and (...) (24 years ago, 6-Mar-01, to lugnet.admin.nntp, lugnet.lego.direct)
 
  Reducing the level of chatter in lugnet.lego.direct
 
The lugnet.lego.direct group is special in that it is a direct communication channel with LEGO (or, more specifically, the business subunit of LEGO known as LEGO Direct, located in New York City). It's intended for two-way discussions with LEGO (...) (24 years ago, 6-Mar-01, to lugnet.admin.nntp, lugnet.lego.direct)
 
  Re: What Kids really want. Not Juniorization.
 
(...) Very bad wording on my part... whoops. And I'm out of my room too away from the newsreader where I can cancel posts. Rose - my comment about having a filter on Richard's messages was not aimed as a slight against you. It was expressing my (...) (24 years ago, 6-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
Tim Courtney wrote in message ... (...) company (...) will (...) Fine, I'll just stop posting on LUGNET. (...) areas (...) I think you just did this by the above statement. Thanks for your input. Rose (24 years ago, 5-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
(...) I would like to make a suggestion to TLC: modularity. I'll explain and ramble a bit. I occasionally buy a Mega Bloks set for special colors, unique pieces, and fun. Mostly for fun. For $20US, you get a lot of fun assembling a large and (...) (24 years ago, 6-Mar-01, to lugnet.lego.direct, lugnet.general)  
 
  Re: What Kids really want. Not Juniorization.
 
(...) Basically, parents and kids are seeing the piece count go down and the price remain the same (or get worse). The less of an adaptable construction toy it becomes, the less justifiable the high price. I'm less willing to buy it for my son, and (...) (24 years ago, 5-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  (canceled)
 
 
  Re: What Kids really want. Not Juniorization.
 
Tim Courtney wrote in message ... (...) and (...) I guess that this comment is directed to my statement about Lego disappointing me. I didn't really mean to be so cynical, I was just trying to be realistic. The town role theme really appeals to 4-7 (...) (24 years ago, 5-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
I'm a little confused here. You don't want to waste time looking for the pieces but you want them all to be the same color and if they're pre-sorted into "minisets" you'd rather dump them all out into the box? When I built the UCS sets, it was the (...) (24 years ago, 5-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
A. Mark Wilburn wrote in message ... (...) box. I have to disagree with you on this point. I have a four(almost five) year old boy and the mini set bags make it easier for him to build the sets. He gets frustrated when he can't find the parts. This (...) (24 years ago, 5-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
(...) ... (...) That pretty much sums it up, doesn't it? No, MB bricks aren't as good as LEGO. Nobody said they were... but can they be a satisfactory (and cheap) substitute? To some people, in some cases... definitely. This is especially true in (...) (24 years ago, 5-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
"J.D. Forinash" <foxtrot@cc.gatech.edu> wrote in message news:980vrg$1nq$1@y2...net.foo... (...) Actually, I think you may have missed my point. LEGO is in the position of Atari, Mattel, etc., not the other way around. LEGO is the company every (...) (24 years ago, 5-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
(...) I think you're missing something here. Nintendo and Sony are in the positions they're in because when someone said, back in 1982, "The lesson here is that there are already companies out there (Atari, Mattel, etc.) who will always be heads and (...) (24 years ago, 5-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
"Mike Petrucelli" <lordinsanity@usa.net> wrote in message news:G9qJwF.Gqu@lugnet.com... [snip] (...) that like construction toys. [snip] Mike, you have gotten to the core of what bothers me about LEGO's marketing strategy and direction over the (...) (24 years ago, 5-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
"Mike Petrucelli" <lordinsanity@usa.net> wrote in message news:G9qJwF.Gqu@lugnet.com... (...) an (...) kids (...) know (...) How sad, but true. (...) YES!! We *are* the ones making sense here, those who have observed the decline of LEGO products and (...) (24 years ago, 5-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
(...) Yet this "marketing reasearch" directly contradicts that which I observed as an Assistant Manager at KB Toys. As my original post stated many parents and kids thought Mega Blocks sets were the good Lego sets. Most of the people that know the (...) (24 years ago, 5-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
Mike Petrucelli wrote in message ... (...) I think that it was interesting, but this topic has been discussed numerous times. One Lego employee wrote about it (URL) you might imagine, the lack of time is one of the significant factors that hinders (...) (24 years ago, 4-Mar-01, to lugnet.lego.direct, lugnet.general)


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