Subject:
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Re: Shopping Anecdote and Suggestions (Long)
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Newsgroups:
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lugnet.lego.direct
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Date:
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Fri, 9 Mar 2001 04:22:14 GMT
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Viewed:
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572 times
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"John Hansen" <JohnBinder@aol.com> wrote in message
news:G9wF4D.Hv3@lugnet.com...
> Another shopping story:
[ ... snipped ... ]
>
> $5 is big price point for kids and grandmas. Roboriders and Throwbots are
> about a buck too expensive to be impulse purchases. Lego would sell a • bunch
> more if they could be bought on a whim rather than as a planned purchase.
[ ... snipped ... ]
I have mentioned this before but I think it is worth repeating. LEGO should
have a bunch (like 50) different small sets similar to the Shell promo sets.
They should be available at Wal-Mart, Target, and other regular LEGO
retailers as well as and probably more importantly, grocery stores and
convenience stores. At $2 each they are impulse buys like Hot Wheels are.
When the Shell sets were available I picked up two or three each time I
bought gas. If there were a wide variety of these available I bet a lot of
kids would buy them because they are (a) likely to have $2 or $3 of their
own money or (b) Mom, Dad, or some other adult will buy it for them because
it isn't much money in the grand scheme of things. It is much easier for a
child or someone without a lot of money to buy things $2 or $3 at a time as
opposed to $20 or $50 at a time.
Mike
--
Mike Walsh - mike_walsh at mindspring dot com
http://www.nclug.net - North Carolina LEGO Users Group
http://www.nclug.net/ctb - Carolina Train Builders
http://www.brickbay.com/store.asp?u=mpw - Brick Depot
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Message has 2 Replies:
 | | Re: Shopping Anecdote and Suggestions (Long)
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| (...) LEGO is doing some experimenting/work in this direction -- they've released several items identified as HTO (high traffic outlet). Basically, they're small sets, under $5, packaged to be sold as impulse items in grocery stores or at checkout (...) (24 years ago, 9-Mar-01, to lugnet.lego.direct)
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Message is in Reply To:
| | Re: Shopping Anecdote and Suggestions (Long)
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| Another shopping story: I was (coincidently) in a Walmart last night. This was in Nashville. I too eavesdropped. A lady (maybe a grandmother) and a boy around 10 were in the same aisle. I was browsing for clearance Lego and had found a few sets. The (...) (24 years ago, 8-Mar-01, to lugnet.lego.direct)
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