Subject:
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Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long))
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Newsgroups:
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lugnet.lego.direct
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Date:
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Sat, 10 Mar 2001 03:06:45 GMT
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Viewed:
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740 times
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In lugnet.lego.direct, Mike Walsh writes:
>
> "John Neal" <johnneal@uswest.net> wrote in message
> news:3AA8FCCE.A96D4C00@uswest.net...
>
> [ ... snipped ... ]
>
> >
> > (Although I am not a TLC spokesman) TLC has *already* instituted a • marketing
> > strategy like what you and others in this thread are discussing-- Brad • Justus said
> > TLC calls them "HTOs" (High Traffic Outlets). They have some chrome • castle sets
> > and others which are placed in high traffic retail establishments such as • super
> > markets, convenience stores, etc and other non-toy businesses. Their • price point
> > seems to be about $5, which I think is not bad, considering what you could
> > actually get in a set that only costs $2 (heck, a minifig is valued around • $1!)
> >
> > I wouldn't be offended if somebody at LD doesn't respond to this thread-- • you guys
> > are just a little behind on the time curve.
> >
> > For more info about HTOs, read Brad's post:
> > http://news.lugnet.com/general/?n=22981
> >
> > -John
>
>
> I wouldn't call it being behind the curve, just a different perspective on
> the same subject.
>
> I think HTO sets are a decent start but I think at $5 the price point is too
> high for impulse buys. Now $5 is certainly a better price point than $10 or
> $20 is. The real problem with HTO sets is their unpredictable availability.
> There is a Food Lion near my house that has had the most regular presence of
> HTO sets that I am aware of. They also sell every last one of them within a
> couple of days of them showing up. Obviously there is a demand. It has
> typically been several months between loads of HTO sets.
>
> For the HTO concept to really work the sets need to be visible and widely
> available. One shouldn't have to go on a grocery store tour in a five mile
> radius every other week in search of them. Every grocery store around me
> has a decent supply of Hot Wheels near the checkout lines. When the LEGO
> HTO sets show up and are near the checkout lines they sell quickly.
>
> In my area the first HTO sets to show up were the Ninja Polybags. They were
> oddly placed and took a while to sell. The boxed sets had their own
> displays and sold quickly. I wonder if LEGO has to "buy" shelf space in
> grocery stores for the HTO sets? If they do, it would explain why they
> don't have much presence.
>
> Mike
That (LEGO's current HTO concept) is not what I'm talking about.
As Mike said, $5 is not an impulse buy. Also, the current displays lack
variety. One set is not an adequate selection for a really interesting display.
I have also seen the Ninja sets fly out of the Food Lion at $2 a pop.
Also as Mike said, the current HTO scheme is not available enough. If really
dedicated AFOL's have to search out these sets, than they certainly aren't
impulse items.
I really would appreciate a response from LEGO Direct because I think this
is very different from what they do now, and I think it's something that
work to LEGO's advantage as well as benefiting us.
-Marc
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