LEGO Direct : 2120


LEGO Company / LEGO Direct / 2120	2119 \| 2121

Subject:	Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long))
Newsgroups:	lugnet.lego.direct
Date:	Fri, 9 Mar 2001 19:10:13 GMT
Viewed:	580 times

"Mike Walsh" <mike_walsh@mindspring.com> wrote in message news:G9y1Cn.n4M@lugnet.com... [ ... snipped ... ] > > I wouldn't call it being behind the curve, just a different perspective on > the same subject. > > I think HTO sets are a decent start but I think at $5 the price point is • too > high for impulse buys. Now $5 is certainly a better price point than $10 • or > $20 is. The real problem with HTO sets is their unpredictable • availability. > There is a Food Lion near my house that has had the most regular presence • of > HTO sets that I am aware of. They also sell every last one of them within • a > couple of days of them showing up. Obviously there is a demand. It has > typically been several months between loads of HTO sets. > > For the HTO concept to really work the sets need to be visible and widely > available. One shouldn't have to go on a grocery store tour in a five • mile > radius every other week in search of them. Every grocery store around me > has a decent supply of Hot Wheels near the checkout lines. When the LEGO > HTO sets show up and are near the checkout lines they sell quickly. > > In my area the first HTO sets to show up were the Ninja Polybags. They • were > oddly placed and took a while to sell. The boxed sets had their own > displays and sold quickly. I wonder if LEGO has to "buy" shelf space in > grocery stores for the HTO sets? If they do, it would explain why they > don't have much presence. > > Mike A follow up to my own post ... Today on I my way back from lunch I stopped at a gas station (a Philips 66) near my office for the sole purpose to buy a six pack of beer. As I headed toward the counter, I noticed an HTO display. Odd that I would see it two hours after my previous post. Odd that it was located near the beer cooler as opposed to the front of the store or near the cash register. FWIW - the display had two of the Adventurers HTO sets (5911-5914, which two I don't recall). Price: $2.99 - in the impulse buy range although I didn't buy any but I did think about it. Mike -- Mike Walsh - mike_walsh at mindspring dot com http://www.nclug.net - North Carolina LEGO Users Group http://www.nclug.net/ctb - Carolina Train Builders http://www.brickbay.com/store.asp?u=mpw - Brick Depot

Message has 2 Replies:

		Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long))
(...) [snip] (...) So the lessons are: (1) TLC, don't put the HTO sets by the beer (or advise the stores not to put them by the beer), it doesn't even work on AFOLs, and (2) Mike, you need to get your priorities straight. What are you doing passing (...) (23 years ago, 9-Mar-01, to lugnet.lego.direct, lugnet.off-topic.fun)

		Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long))
(...) Why are you buying beer at lunch?? Either you're drinking on the job (in which case, are you guys hiring?) or you're buying beer that doesn't have to be kept cold (in which case you need to improve your taste in beer). FUT .fun ++Lar (23 years ago, 9-Mar-01, to lugnet.lego.direct, lugnet.off-topic.fun)

Message is in Reply To:

		Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long))
"John Neal" <johnneal@uswest.net> wrote in message news:3AA8FCCE.A96D4C...est.net... [ ... snipped ... ] (...) marketing (...) Justus said (...) castle sets (...) super (...) price point (...) $1!) (...) you guys (...) I wouldn't call it being (...) (23 years ago, 9-Mar-01, to lugnet.lego.direct)

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