Subject:
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Re: Shopping Anecdote and Suggestions (Long)
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Newsgroups:
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lugnet.lego.direct
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Date:
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Fri, 9 Mar 2001 16:37:21 GMT
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Viewed:
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2147 times
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In lugnet.lego.direct, Mike Walsh wrote:
> I have mentioned this before but I think it is worth repeating. LEGO should
> have a bunch (like 50) different small sets similar to the Shell promo sets.
> They should be available at Wal-Mart, Target, and other regular LEGO
> retailers as well as and probably more importantly, grocery stores and
> convenience stores. At $2 each they are impulse buys like Hot Wheels are.
> When the Shell sets were available I picked up two or three each time I
> bought gas. If there were a wide variety of these available I bet a lot of
> kids would buy them because they are (a) likely to have $2 or $3 of their
> own money or (b) Mom, Dad, or some other adult will buy it for them because
> it isn't much money in the grand scheme of things. It is much easier for a
> child or someone without a lot of money to buy things $2 or $3 at a time as
> opposed to $20 or $50 at a time.
LEGO is doing some experimenting/work in this direction -- they've released
several items identified as HTO (high traffic outlet). Basically, they're
small sets, under $5, packaged to be sold as impulse items in grocery
stores or at checkout lanes. They've been in the Adventurers, Knight's
Kingdom, and Soccer lines.
Side note: The Meijer store near me has started putting $10.00 sets (the
Star Wars AT-ST, Soccer stand/lights, etc) at their checkout/impulse shelf.
Apparently, "impulse buying" is going upscale.
Steve
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Message is in Reply To:
 | | Re: Shopping Anecdote and Suggestions (Long)
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| "John Hansen" <JohnBinder@aol.com> wrote in message news:G9wF4D.Hv3@lugnet.com... (...) [ ... snipped ... ] (...) bunch (...) [ ... snipped ... ] I have mentioned this before but I think it is worth repeating. LEGO should have a bunch (like 50) (...) (26 years ago, 9-Mar-01, to lugnet.lego.direct)
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