Subject:
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Re: Building equality one female minifig at a time.
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Newsgroups:
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lugnet.dear-lego
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Date:
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Wed, 4 Jul 2007 14:50:22 GMT
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Viewed:
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13084 times
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In lugnet.dear-lego, David Eaton wrote:
> In lugnet.dear-lego, Jason J Railton wrote:
> > But perhaps it shows that this gender equality is most viable in real-life
> > sets, and the more dramatic or fantastic sets are all aimed squarely at
> > boyish values.
>
> Bam. When you've got the new "MONSTER EXPLOSION ASSAULT HERO TESTOSTERONE
> SQUAD!(tm)" theme, it's simply going to be male dominated. It's going to have
> characters, rather than generic poeople-- just like we've seen in Adventurers,
> Exo-Force, Knight's Kingdom, Alpha Team, Rock Raiders, Time Cruisers, and Dino
> Attack. There's little room for females in those sets, because the target
> audience does NOT want to play with girl figures.
>
> Day-in-the-life sets, though, really *ought* to have a better mix. I don't care
> if the new TESTOSTERONE SQUAD! has female figs or not. But if it's a new
> hospital set, airport, passenger train, etc, it really ought to have a good mix
> of genders. And of course, I just wish in general that they had *more*
> day-in-the-life sets, like the new modular street sets. I can't help but hope
> that there's an untapped market in selling sets like "Legoville Elementary
> School" or "Town Post Office" or "City Hall". I doubt we'll be seeing them
> anytime soon (if ever!), but I do wish that they were good potential sets.
>
> DaveE
Funny thing with Exo-Force is it's based around the style of Japanese kids'
Anime and Manga that comes with associated collectible toys/cards etc. And most
of these nowadays have a pretty good mix of strong male/female roles (though
admittedly rarely a female lead) as they know at least not to cut out half the
TV audience, even before you consider the customers for the merchandise.
I think the stumbling block across the LEGO range is the large number of sets
that only contain one minifig. And if that one minifig is female, little boys
won't demand the set with quite the same volume as they do the other sets.
Compare that to how many little girls it would actually make a difference to.
I'm not saying it's right - it's a problem of selling to a culture that already
has the attitudes in place.
But they do need to try where they can. And, given the stylings and source
influences, I think Exo-Force should be just as viable as City.
Jason R
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Message has 1 Reply:
 | | Re: Building equality one female minifig at a time.
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| (...) Oh, come on and be honest now. Most Japanese anime/manga has female characters for the male otaku to drool over. Gratuitous shots that you just won't find in American cartoons isn't called "fan service" for nothing. And it's not just in the (...) (17 years ago, 4-Jul-07, to lugnet.dear-lego)
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Message is in Reply To:
| | Re: Building equality one female minifig at a time.
|
| (...) Bam. When you've got the new "MONSTER EXPLOSION ASSAULT HERO TESTOSTERONE SQUAD!(tm)" theme, it's simply going to be male dominated. It's going to have characters, rather than generic poeople-- just like we've seen in Adventurers, Exo-Force, (...) (17 years ago, 3-Jul-07, to lugnet.dear-lego)
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