Subject:
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Re: Target Toy Sale Catalogue is out now (some things really amuse me)
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Newsgroups:
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lugnet.loc.au
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Date:
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Wed, 21 Jul 2004 04:19:53 GMT
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Viewed:
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1587 times
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In lugnet.loc.au, Deidre Rushton Brumby wrote:
> In lugnet.loc.au, Pete White wrote:
> > Is Target's extra profit an advertising budget surcharge ?
>
> They are advertising a hell of a lot for not a hell of a lot, aren't they?
>
> I suppose they think they'll fool the masses with lots of bright light and
> noise, but from the conversations I've had so far I don't think it's working
> very well!
Do Big Dubya even have an advertising campaign, if they do it shows the impact
it has on me, though I only watch satellite TV (which does have Target ads).
I wonder how many normal toy shoppers do the price-checking Lugnet ALFs do.
Maybe they swallow the catalogue claims.
My local Target have also straightened the orientation of their shelves and
their walkways (the shelves used to be at 45 degrees and the walkways curved).
LEGO do heavy advertising on one of the kids channels on Foxtel.
Maybe we pay a 'pay TV' advertising surcharge, as well as the 'Danish air'
surcharge we pay to ship enclosed empty spaces halfway around the world.
pete.w
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