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 LEGO Company / LEGO Direct / 4705
4704  |  4706
Subject: 
Question: Why allow postings of lego.direct on lugnet at all? (sarcasm warning)
Newsgroups: 
lugnet.lego.direct
Date: 
Sun, 16 Jun 2002 21:03:44 GMT
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Dear Lego® Fans!
Dear people of the Lego® company and Lego.direct!

This is Lugnet: the network for Lego® users, not for Lego® producers or
dealers. So after the strong discussions of the last few days let me allow to
put even some more oil into the fire, as long as it is burning.

Here is Lugnet ('The friendliest place on earth!') and I am a Lego®-fan, so I
think I am right here in this newsgroup (some might disagree when they have
read to the end of this posting, despite my trying to be as polite and
objective as I can).

This part of the Lugnet is devoted to the communication with Lego® Direct. As
far as I understand it, Lego Direct is a part of TLC and meant to sell Lego®
products directly to the consumers. Basically to AFOLs and mainly via the www.
Lego® direct is doing a quite good job in this field and I love lots of the
products they have made accessible to us.

But to be honest I am missing the communication. I see lots of advertisement
and announcement postings. Yet I am missing the 'discussion' and bi-directional
communication. Where is it? For advertisement and informational postings
lego.com would be the much more appropriate place in my eyes.

So my heretical question is: do we profit from the presence of LD at Lugnet at
all? (Nearly?) all what I have read here so far, could have been posted just as
well at lego.com. Announcing new sets is advertisement - at every other place
LD would have to pay for it.

I see no exchange of thoughts: Lego (obviously) uses the set rankings of Lugnet
and lots of the feedback for their marketing and that is ok. But we (as Lego®
fan community) have no bigger influence through the presence of LD in this very
part of Lugnet.

We have even read some promises that were never fulfilled as of today, which
waked lots of hopes and often enough ended in disappointment.

In other cases, if there is negative feedback from us fans (for e.g. on town
junior) Lego® Direct feels not responsible at all (Ok, they are not, but in
that case I ask TLC to join the discussion).

Now Jake seems to 'wish' (or even demand?) to have posting rights for the whole
Lugnet (as Lego® official - as fan he is active at lugnet.trains anyway).

Personally I see no advantage in Lego® directs postings here in the group. What
should be the aim in posting everywhere?

Leg Godt!

Ben
bad-boy-from-brunswick
and great fan of lots of Lego® products, but not (always) a fan of TLC



Message has 3 Replies:
  Re: Question: Why allow postings of lego.direct on lugnet at all? (sarcasm warning)
 
Why do people seem to think the site wide posting would mean we get 'spammed' in every group with the marketing stuff? Rules can be made that that has to stay in the L.D group.. just as BST stuff has to stay in B.S.T.. people follow the rules.. why (...) (22 years ago, 16-Jun-02, to lugnet.lego.direct)
  Re: Question: Why allow postings of lego.direct on lugnet at all? (sarcasm warning)
 
(...) For my Lego news, I come to Lugnet almost every day. I only visit Lego.com every 2 weeks or so. If TLC announcements weren't on LUGNET, then the balance would move a little the other way. For example, every few days we see a list of S@H (...) (22 years ago, 17-Jun-02, to lugnet.lego.direct)
  Re: (sarcasm warning) etc
 
Forget Unneccesary Nuisances Free Useful Nanoseconds Fully Utilize Non-work-time I thought that LUGnet was supposed to be about FUN...I've enjoyed the creativity, imagination, and incredible stuff that you people can all make with basically a (...) (22 years ago, 17-Jun-02, to lugnet.lego.direct)  

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