Subject:
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Re: Eric's Desk makes Page 1 of the Globe and Mail
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Newsgroups:
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lugnet.general
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Date:
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Sat, 26 Aug 2000 01:29:11 GMT
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Viewed:
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867 times
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In lugnet.general, Todd Lehman writes:
> In lugnet.general, Matthew Miller writes:
> > SRC <SteveRC@StarTrekMail.com> wrote:
> > > I too found that very interesting. As 10% of the market - and certainly
> > > the pickiest 10% - perhaps we can now hope for better sets...
> >
> > Yeah, I'm actually surprised -- that's a bigger number than I expected.
> > What's more, they say 1 in 10 Lego buyers -- not 10% of the money. And I
> > think it's fairly safe to assume that the average adult fan spends
> > significantly more than the average kid/parent. Maybe not ten times more,
> > but at least twice.
>
> I wanna know where that figure came from before I can believe it.
>
> --Todd
Don't you think they would try to track things like that? That number is
probably based on tracking data from their own stores and S@H since that's the
only place they could easially do it.
KL
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Message has 1 Reply:
 | | percentage of adults
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| (...) I would think so, but I recall that Brad Justus once said that they weren't tracking that. It surprised me. He also said that the figures quoted in the Orange County article a few months ago were off by a large margin -- the reporter had wrong (...) (24 years ago, 26-Aug-00, to lugnet.general)
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