Subject:
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Re: Eric's Desk makes Page 1 of the Globe and Mail
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Newsgroups:
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lugnet.general
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Date:
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Fri, 25 Aug 2000 21:37:29 GMT
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Viewed:
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863 times
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In lugnet.general, Matthew Miller writes:
> SRC <SteveRC@StarTrekMail.com> wrote:
> > I too found that very interesting. As 10% of the market - and certainly
> > the pickiest 10% - perhaps we can now hope for better sets...
>
> Yeah, I'm actually surprised -- that's a bigger number than I expected.
> What's more, they say 1 in 10 Lego buyers -- not 10% of the money. And I
> think it's fairly safe to assume that the average adult fan spends
> significantly more than the average kid/parent. Maybe not ten times more,
> but at least twice.
I wanna know where that figure came from before I can believe it.
--Todd
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Message has 4 Replies:
 | | Re: Eric's Desk makes Page 1 of the Globe and Mail
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| (...) I'd see it as a combination of two things: Mindstorms (remember that 50% of registration cards were from adults who'd purchased it for themselves) and Star Wars (tapping into the 20-something-with-lo...le-income- (...) (24 years ago, 26-Aug-00, to lugnet.general)
| | | Re: Eric's Desk makes Page 1 of the Globe and Mail
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| (...) Perhaps it just means that 1 in 10 buyers is an adult. This would not be surprising at all, and we would be wrong to presume that all adults are buying it for themselves like we do. In any event, how would they track something like that? When (...) (24 years ago, 30-Aug-00, to lugnet.general)
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Message is in Reply To:
| | Re: Eric's Desk makes Page 1 of the Globe and Mail
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| (...) Yeah, I'm actually surprised -- that's a bigger number than I expected. What's more, they say 1 in 10 Lego buyers -- not 10% of the money. And I think it's fairly safe to assume that the average adult fan spends significantly more than the (...) (24 years ago, 25-Aug-00, to lugnet.general)
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