Subject:
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Re: Eric's Desk makes Page 1 of the Globe and Mail
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Newsgroups:
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lugnet.general
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Date:
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Fri, 25 Aug 2000 18:24:04 GMT
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Viewed:
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712 times
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In lugnet.general, Kevin Loch writes:
> In lugnet.general, Heather Patey writes:
> > The article is about the growing LEGO craze among adults, and The Desk is
> > is cited as an example. I scanned the article (two pages) and uploaded
> > it here: http://www.brickshelf.com/cgi-bin/gallery.cgi?f=931
> > St. John's, Newfoundland, Canada
> From the article:
> "Nearly one in ten LEGO buyers is an AFOL."
> While that figure should be no surprise to us, the
> fact that Enfield knows it that accurately is impressive.
I too found that very interesting. As 10% of the market - and certainly
the pickiest 10% - perhaps we can now hope for better sets...
The UCS and LEGO Direct both are IMO directed squarely at us.
SRC
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Message has 3 Replies:
 | | Re: Eric's Desk makes Page 1 of the Globe and Mail
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| (...) Yeah, I'm actually surprised -- that's a bigger number than I expected. What's more, they say 1 in 10 Lego buyers -- not 10% of the money. And I think it's fairly safe to assume that the average adult fan spends significantly more than the (...) (24 years ago, 25-Aug-00, to lugnet.general)
| | | Re: Eric's Desk makes Page 1 of the Globe and Mail
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| (...) I'd say we are the least picky part of the market. We go out and buy everything because we know we will find some use for the parts. We are just the best at communicating our displeasure directly with TLC. I hope they realize that kids and (...) (24 years ago, 25-Aug-00, to lugnet.general)
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