Subject:
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Re: Stuff I'd like to see...
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Newsgroups:
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lugnet.dear-lego
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Date:
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Fri, 17 Mar 2000 16:38:45 GMT
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Viewed:
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2124 times
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In lugnet.dear-lego, Richard Marchetti writes:
> To Whom It May Concern (and therefore the least likely to actually read it):
>
> TLC's ambitions are probably an exercise in overreaching. Belville will never
> be Barbie. These terrible video games will never compete with Doom or Myst.
> These timepieces will never put Swatch or Timex out of business. Playmobile
> is already too well realized to be competed with directly. So IMHO, in the
> end it will be about modular bricks or nothing.
Exactly!!! Lego, the percent of your customer base that buy your watches/video/
games/play sets because they find them superior to Swatch (do kids still wear
those???), Sega, Barbie, even Tonka, etc. is negligible at best. Not to offend,
but Lego is pretty marginal when it comes to those things. I realize that times
have changed, and so have kids. But...Lego has a product that can still capture
the imagination of kids and pocketbooks of mom and dad without relying on
gimmicks and without compromising the integrity of the product. Seriously, when
I compare Lego's ventures into video games, playsets for girls, etc., I find
them to be cheap imitations. Lego is known for building bricks. Virtually
everyone knows the word Lego, and what it means. You have become a cultural
icon in this country; Instant Recognition of the Brick. But will that
recognition disappear 20 years from now as a result of the on-going diluted
focus and quality of your product? Anyway, I don't mean to be too harsh, and
I'm still planning a Lego trip to TRU after work today...!
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Message has 2 Replies:
 | | Re: Stuff I'd like to see...
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| (...) Dont apologise. You, and the rest of the AFOL community needs to be harsh. TLC, WAKE UP, and smell the coffee! Forget the other junk you are trying to make that kids are not interested in. You cannot even get near to competing. Just make some (...) (25 years ago, 17-Mar-00, to lugnet.dear-lego)
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Message is in Reply To:
| | Stuff I'd like to see...
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| To Whom It May Concern (and therefore the least likely to actually read it): TLC's ambitions are probably an exercise in overreaching. Belville will never be Barbie. These terrible video games will never compete with Doom or Myst. These timepieces (...) (25 years ago, 10-Mar-00, to lugnet.dear-lego)
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