Subject:
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Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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Newsgroups:
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lugnet.general
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Date:
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Mon, 20 Mar 2000 17:28:47 GMT
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Viewed:
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1174 times
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In lugnet.general, Todd Lehman wrote:
> LEGO very desperately (IMHO) needs to break the association in John Q. Public's
> mind that "legos" equal plastic binding bricks. The only way to do this is to
> create other products with the LEGO name & logo.
If LEGO is trying to get beyond the brick, they are doing a poor job of
it. Look at LEGO Racers. This is a reasonably fun game, fun for kids
to race around on their go-carts, collecting power items and knocking
each other around. But there are LEGO pieces everywhere -- the cars are
built of recognizable (mostly), the power items are bricks.
So how does LEGO Racers help the LEGO Company get beyond the brick? If
anything, it strengthens the association LEGO==bricks.
It is as if LEGO is treating these new ventures as licensing plans,
instead of new ventures. Instead of creating products with bricks
plastered all other, they should create great products that can stand on
their own legs.
In other words, If LEGO wants to make great kids clothes (a bad idea,
IMO--they aren't ready for the ultra-competitive clothing industry),
they should skip the brick-branding, and just make great kids clothes.
Steve
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