Subject:
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Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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Newsgroups:
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lugnet.general
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Date:
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Mon, 20 Mar 2000 17:28:47 GMT
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1093 times
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In lugnet.general, Todd Lehman wrote:
> LEGO very desperately (IMHO) needs to break the association in John Q. Public's
> mind that "legos" equal plastic binding bricks. The only way to do this is to
> create other products with the LEGO name & logo.
If LEGO is trying to get beyond the brick, they are doing a poor job of
it. Look at LEGO Racers. This is a reasonably fun game, fun for kids
to race around on their go-carts, collecting power items and knocking
each other around. But there are LEGO pieces everywhere -- the cars are
built of recognizable (mostly), the power items are bricks.
So how does LEGO Racers help the LEGO Company get beyond the brick? If
anything, it strengthens the association LEGO==bricks.
It is as if LEGO is treating these new ventures as licensing plans,
instead of new ventures. Instead of creating products with bricks
plastered all other, they should create great products that can stand on
their own legs.
In other words, If LEGO wants to make great kids clothes (a bad idea,
IMO--they aren't ready for the ultra-competitive clothing industry),
they should skip the brick-branding, and just make great kids clothes.
Steve
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35 Messages in This Thread: ![Stuff I'd like to see... -Richard Marchetti (10-Mar-00 to lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: Stuff I'd like to see... -Thomas Main (10-Mar-00 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Stuff I'd like to see... -Wayne R. Hussey (10-Mar-00 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Stuff I'd like to see... -Shiri Dori (14-Mar-00 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Stuff I'd like to see... -James Simpson (17-Mar-00 to lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: Stuff I'd like to see... -Lawrence Wilkes (17-Mar-00 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Stuff I'd like to see... -Lawrence Wilkes (17-Mar-00 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Stuff I'd like to see... -Tobias Möller (18-Mar-00 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Stuff I'd like to see... -David Eaton (17-Mar-00 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![LEGO name branding (was: Re: Stuff I'd like to see...) -Todd Lehman (18-Mar-00 to lugnet.dear-lego, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: LEGO name branding (was: Re: Stuff I'd like to see...) -Markus Wolf (18-Mar-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO name branding (was: Re: Stuff I'd like to see...) -Steve Bliss (20-Mar-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO name branding (was: Re: Stuff I'd like to see...) -Scott Edward Sanburn (20-Mar-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO name branding (was: Re: Stuff I'd like to see...) -Markus Wolf (20-Mar-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO name branding (was: Re: Stuff I'd like to see...) -Scott Edward Sanburn (20-Mar-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO name branding (was: Re: Stuff I'd like to see...) -Markus Wolf (20-Mar-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO name branding (was: Re: Stuff I'd like to see...) -Scott Edward Sanburn (20-Mar-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO name branding (was: Re: Stuff I'd like to see...) -Markus Wolf (20-Mar-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO name branding (was: Re: Stuff I'd like to see...) -Scott Edward Sanburn (20-Mar-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO name branding (was: Re: Stuff I'd like to see...) -Markus Wolf (21-Mar-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: LEGO name branding (was: Re: Stuff I'd like to see...) -Lawrence Wilkes (20-Mar-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![You are here](/news/here.gif) ![](/news/46.gif) ![Re: LEGO name branding (was: Re: Stuff I'd like to see...) -Todd Lehman (20-Mar-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![LEGO name branding = Builder's Reverie -Richard Marchetti (2-Apr-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO name branding = Builder's Reverie -Tom Stangl (2-Apr-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO name branding = Builder's Reverie -Troy Cefaratti (2-Apr-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO name branding = Builder's Reverie -Paul Foster (2-Apr-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: LEGO name branding (was: Re: Stuff I'd like to see...) -Richard Marchetti (2-Apr-00 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: LEGO name branding (was: Re: Stuff I'd like to see...) -Eric Joslin (2-Apr-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: LEGO name branding (was: Re: Stuff I'd like to see...) -Todd Lehman (2-Apr-00 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO name branding (was: Re: Stuff I'd like to see...) -Richard Marchetti (3-Apr-00 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/68.gif) ![Re: Stuff I'd like to see... -Tobias Möller (18-Mar-00 to lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: Stuff I'd like to see... -Kevin Wilson (18-Mar-00 to lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: Stuff I'd like to see... -Tobias Möller (19-Mar-00 to lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Stuff I'd like to see... -Shiri Dori (19-Mar-00 to lugnet.dear-lego)](/news/x.gif)
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