General Discussion : 17090


General / 17090	17089 \| 17091

Subject:	Re: LEGO name branding (was: Re: Stuff I'd like to see...)
Newsgroups:	lugnet.general
Date:	Sun, 2 Apr 2000 21:24:31 GMT
Viewed:	2035 times

In lugnet.general, Richard Marchetti writes: > In lugnet.general, Todd Lehman writes: > > I mean that LEGO desperately needs (IMHO) to break the association with > > "lego" or "legos" meaning any old random kind of plastic building bricks > > to the average consumer > > An anecdote to make the point: > > I am inside a Safeway supermarket in Oakland, CA very early this morning > when my eye gets caught by the image of a small box with a large yellow > sales tag in front of it that reads, in part: It's too bad that vandalism is illegal. ;-) > "Nascar Legos" > > Ummm...these are Ritvik/Mega Bloks, of course. Eeeek! :-v Ptah! Wow, that's horrible. :-( Was it a hand-written tag from some clueless store employee or did it appear to printed by Ritvik? --Todd

Message has 1 Reply:

		Re: LEGO name branding (was: Re: Stuff I'd like to see...)
(...) I don't think it was Ritvik that printed the store tag, but it was a nicely printed large yellow tag -- perhaps 3" x 4" with a red trim and black lettering. They probably laser print them in the back or something. But it was exactly as you (...) (25 years ago, 3-Apr-00, to lugnet.general)

Message is in Reply To:

		Re: LEGO name branding (was: Re: Stuff I'd like to see...)
(...) An anecdote to make the point: I am inside a Safeway supermarket in Oakland, CA very early this morning when my eye gets caught by the image of a small box with a large yellow sales tag in front of it that reads, in part: "Nascar Legos" (...) (25 years ago, 2-Apr-00, to lugnet.general)

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