General Discussion : 17085


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Subject:	Re: LEGO name branding (was: Re: Stuff I'd like to see...)
Newsgroups:	lugnet.general
Date:	Sun, 2 Apr 2000 19:20:47 GMT
Highlighted:	(details)
Viewed:	1920 times

In lugnet.general, Todd Lehman writes: > I mean that LEGO desperately needs (IMHO) to break the association with > "lego" or "legos" meaning any old random kind of plastic building bricks > to the average consumer An anecdote to make the point: I am inside a Safeway supermarket in Oakland, CA very early this morning when my eye gets caught by the image of a small box with a large yellow sales tag in front of it that reads, in part: "Nascar Legos" Ummm...these are Ritvik/Mega Bloks, of course. -- Richard

Message has 2 Replies:

		Re: LEGO name branding (was: Re: Stuff I'd like to see...)
(...) Wow. I'd think that Lego would probably want to hear about that... eric (24 years ago, 2-Apr-00, to lugnet.general)

		Re: LEGO name branding (was: Re: Stuff I'd like to see...)
(...) It's too bad that vandalism is illegal. ;-) (...) Eeeek! :-v Ptah! Wow, that's horrible. :-( Was it a hand-written tag from some clueless store employee or did it appear to printed by Ritvik? --Todd (24 years ago, 2-Apr-00, to lugnet.general)

Message is in Reply To:

		Re: LEGO name branding (was: Re: Stuff I'd like to see...)
(...) I mean that LEGO desperately needs (IMHO) to break the association with "lego" or "legos" meaning any old random kind of plastic building bricks to the average consumer -- not that it necessarily needs to break the association between the name (...) (24 years ago, 20-Mar-00, to lugnet.general)

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