Subject:
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Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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Newsgroups:
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lugnet.general
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Date:
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Mon, 20 Mar 2000 21:27:31 GMT
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Viewed:
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1402 times
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In lugnet.general, Scott Edward Sanburn writes:
> Steve,
>
> Steve Bliss wrote:
> >
> > In lugnet.general, Markus Wolf wrote:
> >
> > > When a kid plays a Lego video game, he will relate more to Lego. • He'll
> > > say, "Wow, that racer is pretty cool. Wait I can build one in real life."
> >
> > Except for those bricks that either (a) never existed or (b) haven't
> > been produced for years, so the kid doesn't have any.
> >
> > While I think Ice Planet, Royal Knights, etc. are great, why did LEGO
> > think it a good idea to include long-gone themes in LEGO Racers?
>
> Just to tick off people who know, Steve! ;)
Don't you think they have the "classic" characters to appeal to those of
different Lego generations? Maybe it's in hopes of pulling former Lego fans
out of their dark ages, and sell as many as possible?
Markus
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