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 Dear LEGO / 1814
1813  |  1815
Subject: 
Stuff I'd like to see...
Newsgroups: 
lugnet.dear-lego
Date: 
Fri, 10 Mar 2000 19:07:30 GMT
Viewed: 
1619 times
  
To Whom It May Concern (and therefore the least likely to actually read it):

TLC's ambitions are probably an exercise in overreaching.  Belville will never
be Barbie.  These terrible video games will never compete with Doom or Myst.
These timepieces will never put Swatch or Timex out of business.  Playmobile
is already too well realized to be competed with directly.  So IMHO, in the
end it will be about modular bricks or nothing.

Yet, sometimes modular is NOT the way to go.  There are indeed occasions when
TLC simply needs to design a thing not otherwise available to scale if you had
to build it yourself from bricks or plates.  These items include walkie-
talkies, tools, horns, guns, etc.  Yet, in the move towards juniorization
(particularly in town, but now creeping over into castle as well) I sense a
desire to create a more "ready-made" play item.  The weird thing is the sort
of items TLC has chosen to make "ready-made."  We see juniorized architectural
and vehicle items, as well as things like telescoping cranes and so on -- lots
of stuff you could have made for yourself from other elements.  But there are
so many things we don't see...

We don't see many animals.  Trees and other plants are currently pretty
limited. We don't see much in the way of food.  We see few items for
minifigure recreation.

I'd like to see ready-made items that I can use at mini-fig scale.  I'd like
more dogs and cats at an appropriate scale, farm animals, peacocks for
gardens, elephants, tigers, lions, deer, mice, butterflies at mini scale,
toads, etc.  I'd love to see the return of the cypress tree, as well as a host
of other items to include: ivy, grapes, bushes that are more than just pieces
of plastic jutting straight out, flowers of different types, oak trees, etc.
I'd like to see minifigure roasted turkeys, carrots that are not Belville-
sized, wine bottles, cola cans, chicken drumsticks, steaks, pies, hunks of
cheese, bread, etc., and all the sorts of tableware I would need for my
minifigs to eat it all.  How about making ready made musical instruments like
lutes, guitars, folk harps, bagpipes, pianos, harpsichords, pipe organs, huge
drums, tubas, trombones, and saxaphones?  How about filigree black gates with
which to surround a Victorian manor?  I think my minis might enjoy a comfy
chaise lounge.  And etc, etc, etc!!!

The point is: stop giving us ready-made "juniorized" pieces of stuff we can
build ourselves from other modular parts, give us ready-mades of the stuff we
could never build properly to scale!!!  Is this idea so hard a concept to
grasp?

Sometimes people joke that if you put monkeys in a room with typewriters,
eventually they will have written something on par with Shakespeare.  Is this
the working theory behind your design department?  If so, I think it needs to
be restructured.

-- Richard



Message has 6 Replies:
  Re: Stuff I'd like to see...
 
(...) <snip> (...) A lot of good ideas here... I think TLC doesn't make some of the things you suggest at minifig scale because they would be too small. As a company, LEGO always has to be aware of choking hazards. And parents probably don't like (...) (24 years ago, 10-Mar-00, to lugnet.dear-lego)
  Re: Stuff I'd like to see...
 
(...) <snipped often> (...) Agreed. I'd like more animals - Duplo has the most now - and make them articulated (at least head movement like the horse and polar bear). (They've "juniorized" the Duplo elephant! Couldn't guess why). (...) This actually (...) (24 years ago, 10-Mar-00, to lugnet.dear-lego)
  Re: Stuff I'd like to see...
 
(...) <snip a long list of ideas I agree with> Definitely yes to the food items, animals, trees and the like. (...) LOL! Maybe they have lego monkeys there. -Shiri (24 years ago, 14-Mar-00, to lugnet.dear-lego)
  Re: Stuff I'd like to see...
 
(...) Exactly!!! Lego, the percent of your customer base that buy your watches/video/ games/play sets because they find them superior to Swatch (do kids still wear those???), Sega, Barbie, even Tonka, etc. is negligible at best. Not to offend, but (...) (24 years ago, 17-Mar-00, to lugnet.dear-lego)
  Re: Stuff I'd like to see...
 
(...) I can't agree more. TLC's apparant ambitions are, to put it mildly, ludicrous. According to their press release: "...our goal is for the LEGO brand to be known as the strongest brand in the world among families with children by 2005." From (...) (24 years ago, 17-Mar-00, to lugnet.dear-lego)
  Re: Stuff I'd like to see...
 
(...) You're right! I think that the reason that all the sets are so juniorized, is because kids don't have the patience to sit down and build something. Or, they are not creative enough to fit 5 bricks together into one larger. TLC says that lego (...) (24 years ago, 18-Mar-00, to lugnet.dear-lego)

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