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Subject:	Re: LEGO name branding (was: Re: Stuff I'd like to see...)
Newsgroups:	lugnet.general
Date:	Mon, 20 Mar 2000 17:37:41 GMT
Viewed:	1287 times

In lugnet.general, Markus Wolf wrote: > When a kid plays a Lego video game, he will relate more to Lego. He'll > say, "Wow, that racer is pretty cool. Wait I can build one in real life." Except for those bricks that either (a) never existed or (b) haven't been produced for years, so the kid doesn't have any. While I think Ice Planet, Royal Knights, etc. are great, why did LEGO think it a good idea to include long-gone themes in LEGO Racers? Steve

Message has 1 Reply:

		Re: LEGO name branding (was: Re: Stuff I'd like to see...)
Steve, (...) Just to tick off people who know, Steve! ;) Scott S. ___...___ Scott E. Sanburn-> ssanburn@cleanweb.net Systems Administrator-Affiliated Engineers -> (URL) Page -> (URL) Page -> (URL) (25 years ago, 20-Mar-00, to lugnet.general)

Message is in Reply To:

		Re: LEGO name branding (was: Re: Stuff I'd like to see...)
(...) I agree with Todd. I think the reason this crop of kids aren't as interested in Lego, and similar activities, is because they're used to being spoonfed their entertainment. It's all so passive. I think that's shifting with the interactivities (...) (25 years ago, 18-Mar-00, to lugnet.general)

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