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To Whom It May Concern (and therefore the least likely to actually read it): TLC's ambitions are probably an exercise in overreaching. Belville will never be Barbie. These terrible video games will never compete with Doom or Myst. These timepieces (...) (24 years ago, 10-Mar-00, to lugnet.dear-lego)
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(...) <snip> (...) A lot of good ideas here... I think TLC doesn't make some of the things you suggest at minifig scale because they would be too small. As a company, LEGO always has to be aware of choking hazards. And parents probably don't like (...) (24 years ago, 10-Mar-00, to lugnet.dear-lego)
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(...) <snipped often> (...) Agreed. I'd like more animals - Duplo has the most now - and make them articulated (at least head movement like the horse and polar bear). (They've "juniorized" the Duplo elephant! Couldn't guess why). (...) This actually (...) (24 years ago, 10-Mar-00, to lugnet.dear-lego)
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(...) <snip a long list of ideas I agree with> Definitely yes to the food items, animals, trees and the like. (...) LOL! Maybe they have lego monkeys there. -Shiri (24 years ago, 14-Mar-00, to lugnet.dear-lego)
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(...) Exactly!!! Lego, the percent of your customer base that buy your watches/video/ games/play sets because they find them superior to Swatch (do kids still wear those???), Sega, Barbie, even Tonka, etc. is negligible at best. Not to offend, but (...) (24 years ago, 17-Mar-00, to lugnet.dear-lego)
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(...) Dont apologise. You, and the rest of the AFOL community needs to be harsh. TLC, WAKE UP, and smell the coffee! Forget the other junk you are trying to make that kids are not interested in. You cannot even get near to competing. Just make some (...) (24 years ago, 17-Mar-00, to lugnet.dear-lego)
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(...) sorry, that should be except. regards lawrence (24 years ago, 17-Mar-00, to lugnet.dear-lego)
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(...) I can't agree more. TLC's apparant ambitions are, to put it mildly, ludicrous. According to their press release: "...our goal is for the LEGO brand to be known as the strongest brand in the world among families with children by 2005." From (...) (24 years ago, 17-Mar-00, to lugnet.dear-lego)
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| | LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) Maybe Belville never was intended to compete with Barbie. Maybe the video games never were intended to compete with Doom or Myst. Maybe the LEGO Watches line never was intended to compete with Swatch or Times. etc., etc. (...) If you think of (...) (24 years ago, 18-Mar-00, to lugnet.dear-lego, lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) I agree with Todd. I think the reason this crop of kids aren't as interested in Lego, and similar activities, is because they're used to being spoonfed their entertainment. It's all so passive. I think that's shifting with the interactivities (...) (24 years ago, 18-Mar-00, to lugnet.general)
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(...) You're right! I think that the reason that all the sets are so juniorized, is because kids don't have the patience to sit down and build something. Or, they are not creative enough to fit 5 bricks together into one larger. TLC says that lego (...) (24 years ago, 18-Mar-00, to lugnet.dear-lego)
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In lugnet.dear-lego, James Simpson writes: <SNIP> (...) I do... But I guess I'm not a child anymore. --Tobias (24 years ago, 18-Mar-00, to lugnet.dear-lego)
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(...) I keep seeing people say this, and you know, I don't agree. I am quite sure *some* kids are this way but the ones who come to my Technic class (about 30 or so kids, on and off, age range 6-12, out of a school of 120 or so kids) are definitely (...) (24 years ago, 18-Mar-00, to lugnet.dear-lego)
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(...) Yes, *some* kids are that way. When writing the post, I was thinking of my friends, but perhaps they aren't so good to compare with, they are all over 14, and that's not really a "lego" age. I agree that lego is not giving them the tools they (...) (24 years ago, 19-Mar-00, to lugnet.dear-lego)
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(...) Hmm. From my experience, they don't HAVE to adapt the kids to lego. I baby-sit two 5 y/o twins every Friday afternoon, so I get to see what other kids think about lego. These kids have both "dad's old lego" (1) and new sets (among others: Sith (...) (24 years ago, 19-Mar-00, to lugnet.dear-lego)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) Public's (...) The business world seems to swing back and forth between diversification and focus on core competencies. For every company trying to extend its brand, there's another cutting back to its roots. When it seems difficult to extract (...) (24 years ago, 20-Mar-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) If LEGO is trying to get beyond the brick, they are doing a poor job of it. Look at LEGO Racers. This is a reasonably fun game, fun for kids to race around on their go-carts, collecting power items and knocking each other around. But there are (...) (24 years ago, 20-Mar-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) Except for those bricks that either (a) never existed or (b) haven't been produced for years, so the kid doesn't have any. While I think Ice Planet, Royal Knights, etc. are great, why did LEGO think it a good idea to include long-gone themes (...) (24 years ago, 20-Mar-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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Steve, (...) Just to tick off people who know, Steve! ;) Scott S. ___...___ Scott E. Sanburn-> ssanburn@cleanweb.net Systems Administrator-Affiliated Engineers -> (URL) Page -> (URL) Page -> (URL) (24 years ago, 20-Mar-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) I mean that LEGO desperately needs (IMHO) to break the association with "lego" or "legos" meaning any old random kind of plastic building bricks to the average consumer -- not that it necessarily needs to break the association between the name (...) (24 years ago, 20-Mar-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) He'll (...) Don't you think they have the "classic" characters to appeal to those of different Lego generations? Maybe it's in hopes of pulling former Lego fans out of their dark ages, and sell as many as possible? Markus (24 years ago, 20-Mar-00, to lugnet.general)
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(...) Hmm... maybe. I know I am not going to get it, I think it is just a plain awful video game. I would much rather see a space series Star quest or something. You could build your own ships and have different weapons for it and such, now that (...) (24 years ago, 20-Mar-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) I don't have it either, but i've played it before with a little kid from church who just had to show me. I rather like being able to put King Kahuka in a car against Redbeard the pirate. I didn't spend too much time on it, so I don't know the (...) (24 years ago, 20-Mar-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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Markus, (...) Oh, I am sure kids would like it. Being a gamer longer than I have a LEGO maniac, (I got an Atari 2600 in 1980, I started going crazy with LEGO shortly after!) I guess the game itself is pretty lame, the building and stuff is good and (...) (24 years ago, 20-Mar-00, to lugnet.general)
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(...) Oh I spent hours on Atari, but the Commodore 64 was even better. With C64 you could get tons and tons of games just by making copies of all your friends. (Maybe that's why I have such a kinship to Pirate system.) (...) evil (...) Would that (...) (24 years ago, 20-Mar-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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Markus, (...) Oh, yes, the Commodore 64. I had one as well. My first programming experience! :) There were tons of great games, Chopper Attack, Moon Patrol, that G.I. Joe game, etc. Russian Attack, there was one where you were a US Pilot and it was (...) (24 years ago, 20-Mar-00, to lugnet.general)
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(...) I think that was Raid Over Moscow. I remember blowing up dozens of my own ships until I figured out how to get out of the hangar. One of my favorite C64 games was Fort Apocalypse. (...) Warning: The post below contains spoilers for the next (...) (24 years ago, 21-Mar-00, to lugnet.general)
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| | LEGO name branding = Builder's Reverie
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(...) I agree that TLC needs to accomplish this to remain competitive. How and why this will prove difficult is a big subject. Here's a short list of problems: 1. Quality control of the brick has dropped -- to be number one, the product itself must (...) (24 years ago, 2-Apr-00, to lugnet.general)
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(...) Agreed. I'm sure many people have noticed lately that they are de-molding the bricks WAY too soon. Grab a nice new set with long 1x bricks in it - look at the sides of those bricks. Many of them will have sags in them from being pulled from (...) (24 years ago, 2-Apr-00, to lugnet.general)
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(...) An anecdote to make the point: I am inside a Safeway supermarket in Oakland, CA very early this morning when my eye gets caught by the image of a small box with a large yellow sales tag in front of it that reads, in part: "Nascar Legos" (...) (24 years ago, 2-Apr-00, to lugnet.general)
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(...) Wow. I'd think that Lego would probably want to hear about that... eric (24 years ago, 2-Apr-00, to lugnet.general)
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(...) product (...) means (...) the (...) at the (...) pulled from (...) sloppy). (...) And I thought that it was just me... I've got quite a few 1x16 bricks and 12x24 megabricks now, and when assembling them into my new ship, i've noticed that some (...) (24 years ago, 2-Apr-00, to lugnet.general)
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(...) It's too bad that vandalism is illegal. ;-) (...) Eeeek! :-v Ptah! Wow, that's horrible. :-( Was it a hand-written tag from some clueless store employee or did it appear to printed by Ritvik? --Todd (24 years ago, 2-Apr-00, to lugnet.general)
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Buy a copy of #5321, the large white plate part pack and you will see a poor quality control. I bought 4 of these last weeks and any plate longer than 10 studs was twisted in all 4 of the copies of 5321 that I bought. (...) (24 years ago, 2-Apr-00, to lugnet.general)
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(...) I don't think it was Ritvik that printed the store tag, but it was a nicely printed large yellow tag -- perhaps 3" x 4" with a red trim and black lettering. They probably laser print them in the back or something. But it was exactly as you (...) (24 years ago, 3-Apr-00, to lugnet.general)
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