Subject:
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Re: Update on color issue
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Newsgroups:
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lugnet.lego, lugnet.general
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Date:
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Thu, 27 Nov 2003 17:10:38 GMT
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Viewed:
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2992 times
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In lugnet.lego, Scott Lyttle wrote:
> AFOL's = approximately 1-5% of market
> remaining public = approximately 95% of market
>
> I will let those numbers speak for themselves.
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> 'nuff said
Care to venture a guess as to what percentage of sales TLC projects from the
Pick-a-Brick walls in the new Retail Stores?
From what I've observed in the stores, these sales are driven almost entirely by
the AFOL market. And I'll tell you that TLC's own sales projections place this
percentage a few multiples over your upper water mark.
- Chris.
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Message has 2 Replies:
 | | Re: Update on color issue
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| (...) I was just at the LIC in Orlando yesterday and I can say that the PaB was doing quite well with the general public, I had to keep pushing those pesky kids away so I could get to the bricks I wanted ;) jt (20 years ago, 27-Nov-03, to lugnet.lego, lugnet.general)
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Message is in Reply To:
| | Re: Update on color issue
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| (...) Nope..that's exactly the point. Remember that most children don't have enough Lego bricks to make huge color-coordinated MOC like most of us AFOL's. To most children, the fact there are Lego bricks is all they need. Color coordination doesn't (...) (20 years ago, 27-Nov-03, to lugnet.lego, lugnet.general)
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