Subject:
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Re: Update on color issue
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Newsgroups:
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lugnet.lego, lugnet.general
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Date:
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Thu, 27 Nov 2003 16:46:37 GMT
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Viewed:
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2732 times
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In lugnet.lego, Mark Tarrabain wrote:
> Chris Phillips wrote:
>
> > If the color of the bricks means so little to him, is Little Timmy or his mother
> > any more likely to buy LEGO because one grey is lighter than the other?
>
> Yes yes yes... we know, we know. Colors won't entice kids where color
> doesn't matter into buying more LEGO than they already do, so this
> change seems aimless.
>
> But I have a suspicion that's not the point of this whole mess.
>
> Having thought about this for a while now, I suspect that the intention
> is to try to bring in *NEW* people. Although I believe, and I'm sure
> many others here feel the same way, that LEGO is of good enough quality
> to stand on its own merits and doesn't need more "friendly" colors to
> entice people into buying once they've seen one set, but it's evident
> that LEGO doesn't feel the same way, hence the color change towards what
> their research teams have determined to be a more "kid-friendly" color.
>
> Their claimed reason for doing this is to improve sales, so let's take
> that reason at face value, okay? Believe it or not, there _ARE_ people
> who seem to think that "that other brick" *DOES* have a prettier color
> selection than LEGO, and I'd bet anything that this color selection has
> been done to try to lure such people into buying LEGO. The number of
> people who feel strongly enough about the color change to not buy any
> more LEGO after this are not as high as what they estimate they will be
> able to bring in as new fans. LEGO purists may gasp at the thought of
> mixing non LEGO with LEGO, but I don't think LEGO minds very much as
> long as the newer purchases are from LEGO.
Thank you for providing an answer to this question! Believe it or not, I am not
going to debate you on this point.
I know this discussion became tiresome for all of us a long time ago. The main
reason it keeps going in circles is that a lot of people seem perfectly willing
to make statements in this thread that they have no interest in backing up. Yet
those same unsupported statements keep coming back.
I've read that the color change won't *hurt* sales with kids at least a dozen
times, but I am yet (until now) to see anyone take a crack at answering my very
obvious follow-up question.
Again, thank you for actually engaging in this discussion!
- Chris.
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Message is in Reply To:
 | | Re: Update on color issue
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| (...) Yes yes yes... we know, we know. Colors won't entice kids where color doesn't matter into buying more LEGO than they already do, so this change seems aimless. But I have a suspicion that's not the point of this whole mess. Having thought about (...) (20 years ago, 27-Nov-03, to lugnet.lego, lugnet.general)
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