Subject:
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Re: Update on color issue
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Newsgroups:
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lugnet.lego, lugnet.general
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Date:
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Thu, 27 Nov 2003 16:58:23 GMT
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Viewed:
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2751 times
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In lugnet.lego, Chris Phillips wrote:
> In lugnet.lego, Robert Passman wrote:
> > Thank you Jake, and hi all. I'm sure I might get flamed and/or hate mail for
> > this but.....
> >
> > LEGOs are TOYS, a CHILD'S PLAY THING! TLC is in the business to make toys
> > for children to play with. Yes, the adult/collector base is large, but the
> > child fan base is much larger. Little "Timmy" is not going to tell his
> > mother he will never play with his LEGOs because one grey is darker than
> > an other.
>
> If the color of the bricks means so little to him, is Little Timmy or his
> mother any more likely to buy LEGO because one grey is lighter than the
> other?
Nope..that's exactly the point. Remember that most children don't have enough
Lego bricks to make huge color-coordinated MOC like most of us AFOL's. To most
children, the fact there are Lego bricks is all they need. Color coordination
doesn't matter much to most of the general public buying Lego bricks, primarily
because parent's are too focused on spending for things like clothes, shoes,
backpacks, school supplies, house mortgage for house big enough for the entire
family, etc, instead of purchasing a lot of Lego.
> Regardless of what percentage of their sales we adults represent, I still
> don't know too many companies that can afford to ignore any significant
> percentage of their market.
>
> - Chris.
AFOL's = approximately 1-5% of market
remaining public = approximately 95% of market
I will let those numbers speak for themselves.
'nuff said
-Scott
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Message has 2 Replies:
 | | Re: Update on color issue
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| (...) Care to venture a guess as to what percentage of sales TLC projects from the Pick-a-Brick walls in the new Retail Stores? From what I've observed in the stores, these sales are driven almost entirely by the AFOL market. And I'll tell you that (...) (20 years ago, 27-Nov-03, to lugnet.lego, lugnet.general)
| | | Re: Update on color issue
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| In lugnet.lego, Scott Lyttle wrote: snipped (...) I certainly did not have the 100,000+ bricks I do today but I certainly had enough of an idea to make my creations color coordinated as a kid (as did many of my friends and cousins who played with (...) (20 years ago, 27-Nov-03, to lugnet.lego, lugnet.general)
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Message is in Reply To:
| | Re: Update on color issue
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| (...) If the color of the bricks means so little to him, is Little Timmy or his mother any more likely to buy LEGO because one grey is lighter than the other? Regardless of what percentage of their sales we adults represent, I still don't know too (...) (20 years ago, 27-Nov-03, to lugnet.lego, lugnet.general)
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