 | | Re: General session Q&A —Kevin Salm
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| | | (...) Had I beed at BF PDX, I would have wanted to ask the following questions: 1. How many staffers lost or will will lose their jobs as a result of this color chage fiasco?? I know if I were KKK, I would discharge the entire marketing team, the (...) (20 years ago, 16-Feb-04, to lugnet.events.brickfest)
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| | | | | Re: General session Q&A —Gregory Muri
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| | | | | <snipped> (...) this (...) I would be willing to bet not a single one. The ones that will lose their jobs are the line workers. The first to go when a company runs into a financial downturn. (...) research (...) mistake (...) Could not agree with (...) (20 years ago, 16-Feb-04, to lugnet.events.brickfest, lugnet.lego)
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| | | | | | | Re: General session Q&A —Walter Walters
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| | | | | | | (...) I completely agree. I don't think anyone at LEGO will lose their job for this. I also don't think "that Lego was trying to sneak the color change in the back door". This statement implies that they actually thought the color change was (...) (20 years ago, 16-Feb-04, to lugnet.events.brickfest, lugnet.lego, FTX)
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| | | | | | | | | Re: General session Q&A —Gregory Muri
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| | | | | | | | | It would be more accurately stated: Nobody goes home happy! How could anyone possibly go home happy when the answer is TOUGH, maybe we will offer some limited availability elements but after that too bad we could are less. It is wholly and (...) (20 years ago, 16-Feb-04, to lugnet.events.brickfest, lugnet.lego)
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| | | | | | | | | Re: General session Q&A —Kevin Salm
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| | | | | | | | | (...) My thinking on this was even broader than just AFOL's. I was thinking of the lack of marketing to the masses. When laundry detergent or toothpaste or automobiles or shampoo or razors or pizza are changed, the marketing departments and (...) (20 years ago, 17-Feb-04, to lugnet.events.brickfest, lugnet.lego, FTX)
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| | | | | | | | | | | Re: General session Q&A —Mike Walsh
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| | | | | | | | | | "Kevin Salm" <kdsalm@dreamscape.com> wrote in message news:Ht7EJ5.s62@lugnet.com... [ ... snipped ... ] (...) or (...) involved (...) change (...) like. (...) [ ... snipped ... ] Did TLC make a big splash about the color change at the Toy Fair this (...) (20 years ago, 17-Feb-04, to lugnet.events.brickfest, lugnet.lego)
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| | | | | | | | | Re: General session Q&A —Bartek Jankowski
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| | | | | | | | (...) Any company that disregards %5 of its customers is bound to lose money - for excample the Lego Company;) If I told my boss "ups I made one of our wells blow up, but it was only %5 of our revenues" I would be fired so fast I would not know what (...) (20 years ago, 17-Feb-04, to lugnet.events.brickfest, lugnet.lego, FTX)
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| | | | | | | Re: General session Q&A —Ted Michon
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| | | | | | (...) Funny thing about Coke, Denmark, and LEGO. When they flew us over (business class) on KLM in 1992 from NY to Copenhagen, they served Coke and LEGO on board. But for the short hop from Copenhagen to Billund, the local airline served the (...) (20 years ago, 20-Feb-04, to lugnet.events.brickfest, lugnet.lego, FTX)
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| | | | | Re: General session Q&A —Adrian Egli
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| | | | | In lugnet.events.brickfest, Kevin Salm wrote: snipped (...) Maybe public events are what we need to do most. As you said, LEGO is doing a rather poor job getting word out to the public of this color change. I have told many of my cousin's kids if (...) (20 years ago, 16-Feb-04, to lugnet.lego)
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| | | | | | | Re: General session Q&A —Gregory Muri
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| | | | | | | Problems is that if AFOL's took this approach, it would then be our fault Lego continued to have a financial decline. No doubt in my mind that is how it would go down. Clearly TLC has no intention of admitting the severity of the color changes. Greg (...) (20 years ago, 16-Feb-04, to lugnet.lego)
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| | | | | | | | | Re: General session Q&A —Paulo Renato
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| | | | | | | | (...) I wouldn't like to see TLC going down but, what else would it take to them to go back on this issue?? (Once they can't hear us...) Paulo Renato (20 years ago, 17-Feb-04, to lugnet.lego)
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| | | | | | | | | | Re: General session Q&A —Steven D. Weiser
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| | | | | | | | (...) I think it would be interesting to know just how much each and every AFOL spends each week/month/year on Lego. Just to try to gauge how much in potential lost sales the company would incure. Would it be significant? Have any Bricklink stores (...) (20 years ago, 17-Feb-04, to lugnet.lego)
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| | | | | | | Re: General session Q&A —Mark Rideout
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| | | | | | (...) This is actually a very valid point. We can make our own "marketing" campaign at any public display. We (as AFOLs) can raise the issue that Lego has created. Be as negative as you want to be. Tell kids that their old sets no longer are (...) (20 years ago, 16-Feb-04, to lugnet.lego)
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| | | | | | | | Re: General session Q&A —Steven D. Weiser
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| | | | | | | (...) This is a very good idea and it does work. I have informed many people in the Lego aisles of many stores about the color change. Many of them leave without purchasing anything, or they just decide to buy the MB. Not all of them care. But I (...) (20 years ago, 16-Feb-04, to lugnet.lego)
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| | | | | | | | | Confronting the public in the aisles (was Re: General session Q&A) —Richie Dulin
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| | | | | | | | (...) Do you find that they they just nod politely, smile feebly, and then start to back away slowly, without making any sudden moves which might alarm you? Cheers Richie Dulin (20 years ago, 16-Feb-04, to lugnet.lego)
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| | | | | | | | | | Re: Confronting the public in the aisles (was Re: General session Q&A) —Steven D. Weiser
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| | | | | | | | (...) Actually, most of them have given me that"huh? Why would the Lego company do something so stupid after all these years" look. Some do just give that "yeah, whatever" look. But no one has ever fainted from the disbelief after being told. Well, (...) (20 years ago, 17-Feb-04, to lugnet.lego)
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| | | | | | | | Re: General session Q&A —Kevin Salm
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| | | | | | | (...) ~~snip~~ It is NOT my intention or goal to be negative. TLC does NOT need my help to ruin their brand image. They have proven they can do it all by themselves. As evidence, TLC threw out a perfectly good 25-year old trademark when they stopped (...) (20 years ago, 17-Feb-04, to lugnet.lego)
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| | | | | | | | | Re: General session Q&A —Gregory Muri
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| | | | | | | | That is just it Kevin, nobody at Lego got any sense. They just responded to the one and only thing that corporate robots instantly respond to. The loss of money, especially on the scale that Lego did last year, is a powerful thing. It will likely (...) (20 years ago, 17-Feb-04, to lugnet.lego)
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| | | | | | | | | | Re: General session Q&A —John M. Rudy
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| | | | | | | | (...) See... I disagree with you on this point. The poor sales of 2004 will have nothing to do with color change. We, the AFOLs may cease buying because of this fact, but that is a drop in the bucket of problems, a mere 5% loss in a world of hurt (...) (20 years ago, 17-Feb-04, to lugnet.lego, FTX)
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| | | | | | | | | | Re: General session Q&A —Ray Sanders
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| | | | | | | | (...) a few idle remarks from the peanut gallery Many (most ?) AFOLs buy at clearance. Because certain AFOLs stop buying at clearance, doesn't mean that the stuff will just sit there and go unsold forever. Some clearanced stuff moves back up the (...) (20 years ago, 17-Feb-04, to lugnet.lego, FTX)
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| | | | | | | | Re: General session Q&A —Kevin Johnston
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| | | | | | (...) Wow. You mean all of a sudden the bricks stopped fitting together? You mean all of a sudden the new dark gray can't be used with the old blue, red, and black? Do the new gray bricks actually REPEL the old gray colors? Amazing! I didn't know (...) (20 years ago, 17-Feb-04, to lugnet.lego)
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| | | | | | | | Re: General session Q&A —Mark Jordan
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| | | | | | | (...) I am so with you on this one Kevin. AFOLs with big collections and intentions of building very special MOCs are a totally different consumer to the average kid or parent buying Lego. A lot of the AFOLs here are annoyed about losing the (...) (20 years ago, 17-Feb-04, to lugnet.lego)
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| | | | | | | | Re: General session Q&A —Larry Pieniazek
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| | | | | | In lugnet.lego, Kevin Johnston wrote: (snip) Very harsh/sarcastic tone, Kevin(1) but I have to agree with the substance. I do not like the color change one bit but I don't see myself standing in aisles telling people not to buy stuff! The bricks (...) (20 years ago, 17-Feb-04, to lugnet.lego)
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| | | | | | | | Re: General session Q&A —James Powell
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| | | | | | | (...) Having seen the new colours for the first time when I got out here, I have to agree. Yes, the colours changed. Yes, I would prefer if they had stayed the same. No, the world has not come to a crashing halt because of it. Will I buy "new" (post (...) (20 years ago, 17-Feb-04, to lugnet.lego)
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| | | | | | | | Re: General session Q&A —Steven D. Weiser
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| | | | | | (...) I do not, and have not, in any way, shape, or form, told people not to buy the new sets. I do not even mention compatability because that is not an issue. I simply tell them that the colors will not match previously purchased sets and leave (...) (20 years ago, 17-Feb-04, to lugnet.lego)
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| | | | | Re: General session Q&A —Mike Rayhawk
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| | | | | (...) This isn't necessarily true, but it's got some good parallels. Popular wisdom holds that Coca-Cola pretended to change their formula to be more "Pepsi-like," then staged giant well-publicized "protests" against themselves. They got a couple (...) (20 years ago, 17-Feb-04, to lugnet.events.brickfest, lugnet.lego)
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| | | | | Re: General session Q&A —Bartek Jankowski
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| | | | (...) Actually the Coca-Cola formula has changed many times over the years (for example they switched from sugar to corn syrup when sugar prices went up) and only the New Coke was advertised. (...) Just like Coke does not advertise its minor changes (...) (20 years ago, 17-Feb-04, to lugnet.events.brickfest, lugnet.lego)
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