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In lugnet.lego.direct, René Hoffmeister writes:
> Everyone can use the LUGNET banners and buttons
> (http://www.lugnet.com/admin/logo/buttons/) on their web pages, no matter
> how poor or fantastic they are. Even TLC could do so. But using the string
> "LUGNET" in a TLC-coupon-code is bad?
René,
I think I understand where you're coming from, and how on the surface it might
seem a bit ungracious of us to contact TLC about the coupon code. I'll share
some more thoughts:
I wouldn't say it's a "bad" thing per se that the string "LUGNET" was used
in a TLC coupon code -- and I hope I haven't given that impression. What
made us feel awkward was how our name was used in the coupon code with no
discussion, warning, or heads-up -- the coupon code was simply announced,
and we were left to learn about it after the fact. That alone, first of
all, we felt, was worth writing to TLC about.
Second, we felt that any reasonble person would naturally assume that LUGNET
was getting some sort of kickback related usage of the coupon code. (Coupon
codes often work this way as an incentive for the named party to help with
advertising and promotion.) It was important to us that any potential for
confusion be cleared up.
Third, we became somewhat concerned from a trademark perspective when we
realized our name was being used as part of TLC sales and marketing materials,
again without our prior knowledge or assent.
I hope everyone can understand that our email correspondence with TLC wasn't
intended to be disrespectful to TLC in any way -- and I certainly don't think
TLC took it that way.
I think using a generic term like "AFOL" is a nice idea. I wouldn't rule out
the possibility of less-generic terms in the future.
--Todd
[xfut => .admin.general]
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