Subject:
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Re: Discount code clarification and update
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Newsgroups:
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lugnet.lego.direct
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Date:
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Mon, 17 Jun 2002 16:58:25 GMT
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Viewed:
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846 times
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In lugnet.lego.direct, Jude Beaudin writes:
> Jake,
>
> Is the timing of this in anyway related to the events of the past week?
>
> Jude Beaudin
Jude,
Attached below is a copy of the email message sent to TLC on May 7 which
I alluded to last Friday here:
http://news.lugnet.com/lego/direct/?n=4651
Jake was basically to make a post about this late last week, but Suzanne and
I had comments on a couple things in the draft he ran by us that we wanted to
make sure were really super clear, and so it went past the weekend.
So in other words, no.
--Todd
______________________________________________________________________________
Date: Tuesday, May 07, 2002 6:51 PM
From: Todd Lehman <todd@lugnet.com>
To: Jarid Lukin <jarid.lukin@americalego.com>
Cc: Suzanne D. Rich <suz@lugnet.com>, Brad Justus <[...]>, Robin Smith <[...]>
Subject: Coupon codes
On Thu, 10 Jan 2002, in lugnet.lego.direct, Jarid Lukin wrote:
> All,
> Currently, the bulk discount only applies to the items on page 30 and 31
> of the catalog and only in North America. I've appended the entire list
> of item numbers below for your reference. Also, in order to qualify for
> the discount, you must enter a catalog code. For your convenience, you
> can just use the code "J2LUGNET". To enter the code, just go to the
> Shopping Cart page (http://shop.lego.com/Basket/Basket.asp), type in the
> code and click "Enter". Our apologies for any confusion.
Dear Jarid,
The bulk discount coupon code mentioned above ("J2LUGNET") came to our
attention recently when someone noticed that it no longer appeared to be
functional. We found a reference to it in the article you posted on our
discussion group server in January.
This coupon was a very nice gesture for the fans and it is encouraging to
see this level of participation in the community by LEGO Direct.
However, it feels awkward to us when we see our trademark -- and the name
of our webiste -- used in a bulk discount coupon code, announced publicly,
without our prior knowledge or assent. As I'm sure you can appreciate,
the use of a non-TLC trademark in a TLC commerce situation contains the
potential to create confusion.
I would ask kindly that any future coupon codes you wish to create using the
name "LUGNET" be approved by either Suzanne Rich or myself, prior to their
public disclosure, so that we may be aware of such codes.
> In the future, we will be expanding this offer to include more bulk
> products and more countries. Furthermore, unlike the current set up, a
> catalog code will not be necessary to qualify for the discount.
> Hopefully, these improvements, as well as many others we are working on,
> will be available soon!
Jared, this may be an excellent opportunity for us to discuss how LEGO
Direct can benefit from compensating LUGNET financially for the use of
similarly named coupon codes in the future. For example, our database
containing information about LEGO building sets is accessed daily by
thousands of adults with impulsive spending habits. LEGO Direct could
gain additional marketing information via click-throughs, as well as
relieve itself of obsolete stock more rapidly, if our database could
help people find special offers on your website right from our database
webpages.
--
Todd Lehman
Co-founder, LUGNET
> --Jarid
>
> Jarid Lukin
> Commerce Project Manager
> LEGO Direct
>
>
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