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"TWS Garrison" <tgarriso@math.purdue.edu> wrote in message
news:GAto14.Lzw@lugnet.com...
> In lugnet.publish.cinema, Tamyra Teed writes:
> Ah, but no one here has bought the Lego trademark, only ABS. As an • analogy, I
> could buy a case of Sprite, but if I made a movie wherein a character • visibily
> drank from cans of Sprite, the Coca-Cola company could be within its • rights to
> sue me for unauthorized reproduction (on film) of their trademarked can • and
> logo designs. Of course, they wouldn't, but if the character in my
> hypothetical movie were depicted as both a Sprite addict and a sociopathic
> serial rapist and murderer they might, on grounds that I was damaging • their
> product. I don't think that precise scenario applies to Lego movies, but
> that's probably the same reasoning. And so Lego has a reasonable right, • IMHO,
> to exercise control over use of their images--particularly any depictions • of
> their logo or distinctive pieces, such as minifigs.[1]
But if you are not reproducing their logo, only using their bricks, then
there is no unauthorized reproduction of trademarks, etc.
regards
lawrence
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