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"John Neal" <johnneal@uswest.net> wrote in message
news:3AC348E7.531E349@uswest.net...
> Lawrence Wilkes wrote:
> > Lego should be PAYING folks to have their bricks featured in films, not
> > trying to stop them.
>
> Why in the world should TLC *pay* fans to play with their products? That • would
> be very bad, because TLC wouldn't exist much longer with that marketing
> strategy (amazing; a strategy even worse than juniorization;)
Heheh.
> Maybe TLC would choose to pay for a major motion picture to feature their
> product, but they would expect a benefit (more sales). Fans playing with LEGO
> *already* bought the product-- where's the benefit for TLC for paying?
I agree. And TLC quashing fan-made films, for profit or not, is very bad PR.
At least TLC should work with fan made films and develop a solution in both of
their best interests.
There is the issue of how the product is portrayed, that plays an effect. But
in One, that wasn't the case -- the product was not portrayed in a way that goes
against the company's standards.
TLC needs to watch itself more on these issues in the future. They're already
suffering from sales, they don't want to suffer from a negative image in
relation to its fans too.
-Tim
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