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"Matthias Jetleb" <jetleb@netcom.ca> wrote in message
news:3ac170e2.7304078@lugnet.com...
> I think people are missing a few key points in this discussion.
> Consider your average movie or television show... some of the comments
> made in this thread have suggested that you can't use a company's
> product in a movie without express permission. Just try to imagine the
> logistics of it if this were true: every time a scene is shot
> production companies would have to get written permission for every
> pair of jeans or shoes worn, the coffee cup actor A threw at actor B
> (hey - there's a malicious use of someone's design), the furniture the
> actors are using, etc., etc., etc.
It seems quite the opposite in fact. Companies PAY to have their products
featured.
It is probably more about the prominant display of logos than the object
itself.
>
> As for the issue of premission being required if a product is
> recognizable, consider the case of your average car chase. Automobile
> manufactures spend considerable sums of money to develop and promote
> their vehicles as safe reliable transportation. Yet in any given car
> chase, you have vehicles being driven in an unsafe, reckless manner,
> endangering the general public. Given that pretty well all of us can
> pick out a Honda, Ford or GM product from a block away, the producers
> don't have to zoom in on the manufacturer's logo for you to know who
> makes the vehicle. If you are producing such a scene, you certainly
> aren't presenting the vehicle manufacturer's product in the best light
> (ie. Chrysler - the vehicle of choice for drug dealers and mafia types
> - at least that's how it can appear in the movie) but there's nothing
> the manufacturer can do about it. On the other hand, if the actors are
> maligning the product ("...Honda bikes are a bunch of crap...") and
> the statement can't be interpreted any other way given it's context
> (ie. the speaker isn't a long-time Harley-Davidson collector) then the
> vehicle manufacturer could take action. If however the speaker is a
> Harley-Davidson collector then comment about Hondas simply helps to
> establish the mindset of the character and you can't censor it.
Again the opposite. Car companies seem to fight to have their cars displayed
this way.
In the credits it normally says "cars supplied by Ford, etc"
Look at the prestige attached to supplying James Bond's car, which is
usually driven like a maniac and eventually pummeled to bits!
Lego should be PAYING folks to have their bricks featured in films, not
trying to stop them.
regards
lawrence
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