LEGO Direct : 2107


LEGO Company / LEGO Direct / 2107

Shopping Anecdote and Suggestions (Long) —David Zorn

Dear Lego, Some evesdropping from the Lego aisle at a Walmart in Northern Virginia last night. A father in his 40s was with his son about 10 or 11. The son wanted to buy a Roborider set. The father was discouraging him. Father: You don't collect (...) (23 years ago, 8-Mar-01, to lugnet.lego.direct) !!

Re: Shopping Anecdote and Suggestions (Long) —John Neal

David Zorn wrote: <snipped wonderfully insightful analysis by David> Right on, David! You are absolutely dead on. I wish someone from LEGO Direct would forward your post directly to Billund, because *this* is the kind of market analysis TLC needs, (...) (23 years ago, 8-Mar-01, to lugnet.lego.direct)

Re: Shopping Anecdote and Suggestions (Long) —Tim Courtney

"David Zorn" <david_zorn@hotmail.com> wrote in message news:G9w25x.5vH@lugnet.com... (...) Snip. WOW! I couldn't have said it better myself. LEGO _NEEDS_ to listen to this. What John said - send this to Billund guys. -Tim (23 years ago, 8-Mar-01, to lugnet.lego.direct)

Re: Shopping Anecdote and Suggestions (Long) —Santosh Bhat

In lugnet.lego.direct, Tim Courtney writes: That was very well written by David. And his analogy of the Lego Bandsaw was fantastic. I tmay have studs on it, it may have Lego printed on it. But what does it have to do with bricks? Brilliant! I hope (...) (23 years ago, 8-Mar-01, to lugnet.lego.direct)

Re: Shopping Anecdote and Suggestions (Long) —John Hansen

Another shopping story: I was (coincidently) in a Walmart last night. This was in Nashville. I too eavesdropped. A lady (maybe a grandmother) and a boy around 10 were in the same aisle. I was browsing for clearance Lego and had found a few sets. The (...) (23 years ago, 8-Mar-01, to lugnet.lego.direct)

Re: Shopping Anecdote and Suggestions (Long) —Richard Marchetti

(...) Just out of curiosity, was it the grey spaceship? That MB set really is pretty cool! When I bought mine, it was missing the little miniguy -- but just like TLC, they sent me one from their own consumer affairs dept. The little fellow is (...) (23 years ago, 8-Mar-01, to lugnet.lego.direct)

Re: Shopping Anecdote and Suggestions (Long) —Mike Walsh

"John Hansen" <JohnBinder@aol.com> wrote in message news:G9wF4D.Hv3@lugnet.com... (...) [ ... snipped ... ] (...) bunch (...) [ ... snipped ... ] I have mentioned this before but I think it is worth repeating. LEGO should have a bunch (like 50) (...) (23 years ago, 9-Mar-01, to lugnet.lego.direct)

Polybag Racks (was: Shopping Anecdote and Suggestions (Long)) —Marc Nelson, Jr.

(...) This reminds me of one of my favorite childhood memories. Every time I would go grocery shopping with my grandfather, on the way back we would stop at a little drugstore. They had this tall rotating rack full of Matchbox cars, and I would (...) (23 years ago, 9-Mar-01, to lugnet.lego.direct)

Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long)) —John Neal

(...) (Although I am not a TLC spokesman) TLC has *already* instituted a marketing strategy like what you and others in this thread are discussing-- Brad Justus said TLC calls them "HTOs" (High Traffic Outlets). They have some chrome castle sets (...) (23 years ago, 9-Mar-01, to lugnet.lego.direct)

Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long)) —Mike Walsh

"John Neal" <johnneal@uswest.net> wrote in message news:3AA8FCCE.A96D4C...est.net... [ ... snipped ... ] (...) marketing (...) Justus said (...) castle sets (...) super (...) price point (...) $1!) (...) you guys (...) I wouldn't call it being (...) (23 years ago, 9-Mar-01, to lugnet.lego.direct)

Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long)) —Mike Walsh

"Mike Walsh" <mike_walsh@mindspring.com> wrote in message news:G9y1Cn.n4M@lugnet.com... (...) [ ... snipped ... ] (...) too (...) or (...) availability. (...) of (...) a (...) mile (...) were (...) A follow up to my own post ... Today on I my way (...) (23 years ago, 9-Mar-01, to lugnet.lego.direct)

Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long)) —Charles Eric McCarthy

(...) [snip] (...) So the lessons are: (1) TLC, don't put the HTO sets by the beer (or advise the stores not to put them by the beer), it doesn't even work on AFOLs, and (2) Mike, you need to get your priorities straight. What are you doing passing (...) (23 years ago, 9-Mar-01, to lugnet.lego.direct, lugnet.off-topic.fun)

Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long)) —Mike Walsh

"Eric McCarthy" <eric@reasoning.com> wrote in message news:3AA935F6.5E3176...ing.com... [ ... snipped ... ] (...) They were ones I already have ... otherwise I probably would have bought them. Mike -- Mike Walsh - mike_walsh at mindspring dot com (...) (23 years ago, 9-Mar-01, to lugnet.off-topic.fun)

Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long)) —Charles Eric McCarthy

(...) Ah, so it was a type of beer you didn't already have. Now I understand. :-) /Eric McC/ (23 years ago, 9-Mar-01, to lugnet.off-topic.fun)

Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long)) —Kyle D. Jackson

(...) Perhaps they need to put HTO sets *in* cases of beer. Sure beats a box of Cracker Jacks! ;] KDJ ___...___ LUGNETer #203, Windsor, Ontario, Canada (23 years ago, 10-Mar-01, to lugnet.off-topic.fun)

Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long)) —Larry Pieniazek

(...) Why are you buying beer at lunch?? Either you're drinking on the job (in which case, are you guys hiring?) or you're buying beer that doesn't have to be kept cold (in which case you need to improve your taste in beer). FUT .fun ++Lar (23 years ago, 9-Mar-01, to lugnet.lego.direct, lugnet.off-topic.fun)

Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long)) —Frank Filz

(...) You know, you left IBM too soon... Even we have been served beer at functions now (of course we can't go back to work - gee what a bummer - of course I don't drink so it doesn't matter much to me). I keep suggesting though that they add Birch (...) (23 years ago, 9-Mar-01, to lugnet.off-topic.fun)

Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long)) —Mike Walsh

"Larry Pieniazek" <lpieniazek@mercator.com> wrote in message news:G9y5LD.B3C@lugnet.com... (...) 66) (...) to (...) Every once in a while we cut out early on Friday and enjoy a cold one. It is a beautiful day here in NC, not a cloud in the sky and (...) (23 years ago, 9-Mar-01, to lugnet.off-topic.fun)

Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long)) —James Powell

(...) Lar, you could come work for my organization. We have the neatest thing...its a beer machine. 3 quarters buys you a can :). And it is Canadian beer, none of the weak American beer. You should see the US Marines go 1 beer, 2 beer, 3 beer, (...) (23 years ago, 10-Mar-01, to lugnet.off-topic.fun)

Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long)) —Larry Pieniazek

(...) Work for the military? I don't think so. Even the play military that you Canadians have. :-) ++Lar ( just kidding, the Canadian military is valiant and competent ) (23 years ago, 11-Mar-01, to lugnet.off-topic.fun)

Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long)) —Marc Nelson, Jr.

(...) That (LEGO's current HTO concept) is not what I'm talking about. As Mike said, $5 is not an impulse buy. Also, the current displays lack variety. One set is not an adequate selection for a really interesting display. I have also seen the Ninja (...) (23 years ago, 10-Mar-01, to lugnet.lego.direct)

Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long)) —John Neal

(...) *Flying* Ninja sets? (quick, TLC! License with "Hidden Dragon, Crouching Tiger"!;-) (...) You miss the whole point of "impulse items". You don't go searching for them. You buy them without having planned to in the first place. (...) I'm (...) (23 years ago, 10-Mar-01, to lugnet.lego.direct)

Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long)) —Bradley Dale

(...) sets (...) super (...) point (...) $1!) How about making more cheap sets _without_ minifigs? <set:2886 2886> and <set:2883 2883> and <set:2880 2880> are good examples that already exist, although I can't find 2883 or 2880 anywhere. I bought (...) (23 years ago, 11-Mar-01, to lugnet.lego.direct)

Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long)) —Frank Filz

(...) Gack no please don't listen to this suggestion... The cheap polybag sets are useful for those who want to build up decent numbers of minifigs. Frank (23 years ago, 12-Mar-01, to lugnet.lego.direct)

Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long)) —Richard Marchetti

(...) A big "me too"!!! I have argued almost the exact opposite of Bradley's post in the past. The only way I could agree with Bradley's sentiment is if TLC packaged stuff separately -- that is different packages for the structures, vehicles, minis. (...) (23 years ago, 12-Mar-01, to lugnet.lego.direct)

Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long)) —Bradley Dale

(...) I didn't mean to suggest that there be no cheap minifigures. Selling them separately (which is what just about every other toy company does) would have advantages- I bet a lot less people would by King Leo's Castle just to get the (...) (23 years ago, 12-Mar-01, to lugnet.lego.direct)

Re: Polybag Racks (was: Shopping Anecdote and Suggestions (Long)) —Marc Nelson, Jr.

(...) I don't think that will happen. LEGO's usual design for polybags is 1 minifig and a small cart/backdrop/vehicle to go with him. I'm more concerned with getting more polybags out there than changing the way they make them. Especially since they (...) (23 years ago, 12-Mar-01, to lugnet.lego.direct)

Re: Shopping Anecdote and Suggestions (Long) —Steve Bliss

(...) LEGO is doing some experimenting/work in this direction -- they've released several items identified as HTO (high traffic outlet). Basically, they're small sets, under $5, packaged to be sold as impulse items in grocery stores or at checkout (...) (23 years ago, 9-Mar-01, to lugnet.lego.direct)