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 Dear LEGO / 1336
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Subject: 
Re: Adult lego sets.
Newsgroups: 
lugnet.dear-lego
Date: 
Fri, 14 Jan 2000 22:02:00 GMT
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In lugnet.dear-lego, Jodi Neal wrote:

I'm not sure if this has been addressed or not, but since we have an ear
listening at Lego, I thought I'd throw this out.

Lego makes set for kids from ages 3-14 and a few even up to 16.  Those sets are
released in order to allow children to build a certain item and play with it.
You also make the freestyle line that lets kids use their own imagination to
make what they want.

Have you checked the suggested age range on the upcoming "Ultimate Collector's
Series" Star Wars sets?  The Y2K US inbox catalog labels these as "from 16
years".  That qualifies as an adult lego set to me.

As an adult who never had legos as a kid, (please don't pity me, I was into
Barbie ;-)) I have enjoyed building with legos.  But I have only made one set
per the instructions sent in the box even though I have well over 100 sets.  I
usually get the sets for what else I can build with them.  As I'm sure a lot of
other AFOL's do.  With the creators that Lego has in employment and the neat
sets that they come up with for displays and the Legoland parks, have you ever
though of releasing a set totally dedicated to the Adults.  A set that builds a
Cathedral, Big Ben, 20-story skyscraper, apartment buildings, hotels, sectional
space station pods, or even a group of sets that will let you build the wonders
of the world?  Yes I'm sure that these sets would be more expensive.  But you
are looking to release them to a group of individuals who have the capital to
spend on their hobbies.  Make the sets with very little or no juniorization in
them; we have the patience to build brick per brick.  Granted some of these set
might get into the 1000-2000 piece range.  But depending on the type of set
that it is, and the colors and elements used they would be well worth the cost.

Stick to basic bricks and windows, and let the part count grow to the
multi-thousands.  There have been recent blue bin sets with 1200 basic bricks.
These bins have been priced at around USD30.00, right?  So keep the parts basic
(and limited) to keep costs down.

Likewise, LEGO's instruction books are beautiful, but more detailed than adults
need (or want, usually).  And the instructions add significantly to the cost of
sets.  So simplify the instructions!

Steve



Message has 2 Replies:
  Re: Adult lego sets.
 
(...) adults (...) of (...) Steve, you're really on to something there! By only providing simplified instructions, Lego would be tapping into the puzzle market!!! 3D, 1000+ piece puzzles for whole-new crossover market possibilities. I smell a hit! (...) (24 years ago, 14-Jan-00, to lugnet.dear-lego)  
  Re: Adult lego sets.
 
(...) basic (...) adults (...) of (...) I agree with Steve. It would take several thousand pieces to make good "adult sets" like Jodi describes. A skyscraper might require 40 floors of 30+ windows each and the detailing around them. The base would (...) (24 years ago, 18-Jan-00, to lugnet.dear-lego)  

Message is in Reply To:
  Adult lego sets.
 
I'm not sure if this has been addressed or not, but since we have an ear listening at Lego, I thought I'd throw this out. Lego makes set for kids from ages 3-14 and a few even up to 16. Those sets are released in order to allow children to build a (...) (24 years ago, 13-Jan-00, to lugnet.dear-lego)  

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