Subject:
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Re: Comment Now at LEGO.com: New Grey and Brown
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Newsgroups:
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lugnet.lego
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Date:
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Thu, 11 Mar 2004 20:04:03 GMT
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"Purple Dave" <purpledave@maskofdestiny.com> wrote in message
news:HuFG0F.1pKI@lugnet.com...
[ ... snipped ... ]
>
> That brings up a very important point that I'm shocked noone has asked • about
> before. If the kids don't notice it at all, or don't care one bit when • they do,
> and the AFOLs are (for the most part) vehemently opposed to it...who • exactly was
> the color change aimed at (my guess is still that it was aimed at the • accounting
> department, and that the new colors are cheaper to produce than the old • ones,
> because all of the official reasons that we've heard fall apart either • under
> close examination or by complete lack of evidence)?
[ ... snipped ... ]
I made a very similar point a couple months ago.
http://news.lugnet.com/lego/?n=805
If we ever get hear the real story I suspect this will show up as a cost
cutting measure. Nothing else passes the laugh test. Even though we have
been told this was a carefully calculated change with lots of research, LEGO
has not demonstrated any evidence to the contrary through their marketing
campaign.
Why don't new S@H catalogs have a big splash across the cover touting the
release of new and improved colors? Same for the LEGO.com web site? Why
don't the new sets feature a sticker or a splash which says something like
"New and improved grays and browns inside!".
To the best of my knowledge, any maybe someone who was there can state
otherwise, LEGO didn't play up the color change at the Toy Fair either which
doesn't make sense if the change was made to improve the product line.
My $0.02, YMMV.
Mike
PS: Have I stopped buying? No. I am very much looking forward to some of
the new sets, particularly the Knights bus. I hope the color problems with
the Kight's Bus are resolved before it shows up in stores though.
--
Mike Walsh - mike_walsh at mindspring.com
http://www.ncltc.cc - North Carolina LEGO Train Club
http://www.carolinatrainbuilders.com - Carolina Train Builders
http://www.bricklink.com/store.asp?p=mpw - CTB/Brick Depot
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Message has 1 Reply:
 | | Re: Comment Now at LEGO.com: New Grey and Brown
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| (...) Whoops. So you did. I even remember reading it, but I guess the short little bit where you mentioned asking your son what he thought slipped out of my mind as I read through the fictitious conversation portion. However, since noone (...) (20 years ago, 12-Mar-04, to lugnet.lego)
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Message is in Reply To:
| | Re: Comment Now at LEGO.com: New Grey and Brown
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| (...) Ah, but there are a few fundamental differences between the two situations. Firstly, and most importantly, BIONICLE had no immediate direct impact on the fate of any of the other contemporary themes, and it was left to stand or fail solely on (...) (20 years ago, 11-Mar-04, to lugnet.lego)
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