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In lugnet.general, Kevin Zwicker writes:
> Hello all,
>
> I went to TRU this morning to see if I could get the UCS X-wing. They had one
> left but the box was opened and taped and generally looked bad. I asked an
> employee, that was restocking the Lego shelves a few feet away, if they had
> another in the backstore or somewhere. He told me no.
>
> It turns out he was the local Lego representative and had come to fix the
> store's display. We chatted for over half an hour. He wasn't aware of the AFOL
> community. I told him there are thousands of us and that we spend tons of
> money and all that. He was shocked.
>
> He also gave me a scoop (I guess) about TLC plans for the coming years. More
> Star Wars (we already knew). Castle will be around for a couple more years,
> then it might go away again. No news about pirates. Soccer might be around for
> a few more years, with new sets next year. Technic seems to be "in". It will
> be expanded (no word on how). Arctic seems to be a big flop. They haven't sold
> much (Look forward to great sets on discount!).
>
> He also told me that the reason TLC has juniorised its sets is that they are
> marketing the toys toward a lower age group- 3 to 5 years - and that kids are
> more impatient these days. He said that trends change every 10 years,
> generally. (only six more years of junior!)
>
> Kevin Z
> #142
Hello again,
Sorry about replying to my own post, but I remembered something else that the
rep told me. TLC gives stores permission to put their products on sale. It
seems that when store discounts or deep-discounts our favorite toy, TLC takes
the hit profit-wise. In other words, the store keeps its regular profit margin
and Lego absorbs the loss.
Just thought that I would share the info...
Follow-up to Market.theory
Kev Z
#142
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Message has 3 Replies:
 | | Re: Next year
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| In lugnet.general, Kevin Zwicker writes: <snip> (...) OK I have a question because something in this does not make sense to me. When does TLC give persmission to put thier products on sale? Do they just give blanket permission (Unlikely but I could (...) (24 years ago, 21-Sep-00, to lugnet.market.theory)
| | | Re: Next year
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| (...) Interesting... the toy guy in our local Zellers (not the Lego rep, the store employee) told me that TLC really loves it when they have a sale on Lego because the store takes the hit, they still pay TLC the same price for the sets. Maybe it's (...) (24 years ago, 21-Sep-00, to lugnet.market.theory)
| | | Re: Next year
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| In lugnet.general, Kevin Zwicker writes: <snip> (...) Hmm. Interesting. I would *guess* that this is only partly right. It seems reasonable to me that if LEGO tells a store to put set X on sale, then LEGO takes the hit. But at the same time, there (...) (24 years ago, 21-Sep-00, to lugnet.market.theory)
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