Subject:
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Re: Next year
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Newsgroups:
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lugnet.market.theory
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Date:
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Thu, 21 Sep 2000 15:27:18 GMT
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Viewed:
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805 times
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Kevin Zwicker wrote:
> Sorry about replying to my own post, but I remembered something else that the
> rep told me. TLC gives stores permission to put their products on sale. It
> seems that when store discounts or deep-discounts our favorite toy, TLC takes
> the hit profit-wise. In other words, the store keeps its regular profit margin
> and Lego absorbs the loss.
Interesting... the toy guy in our local Zellers (not the Lego rep, the
store employee) told me that TLC really loves it when they have a sale
on Lego because the store takes the hit, they still pay TLC the same
price for the sets. Maybe it's different in different places (I'm in
Canada).
Kevin
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Message has 2 Replies:
 | | Re: Next year
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| In lugnet.market.theory, Kevin Wilson writes: <Snip my own message> (...) I'm also in Canada (Montreal) so I doubt that it is a factor. The rep told me that, at most, the retailer took a 10% hit on his margin during sales. The rest of the discount (...) (24 years ago, 21-Sep-00, to lugnet.market.theory)
| | | Re: Next year
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| (...) This squares with my experience (which is mostly on the back end, not the retail floor per se). Unless a manufacturer gives out some sort of special promotion, inventory costs what it costs. It's up to the store how much or little to charge. (...) (24 years ago, 21-Sep-00, to lugnet.market.theory)
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