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 LEGO Company / LEGO Direct / 2425
    Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) Tomas Clark
   (...) Well, there are probably three questions that need answering: 1. Why all the "secrecy?" Because the subjects in question -- whether they're products, services, websites, or whatever -- are not ready to be announced to the public yet. There are (...) (23 years ago, 5-May-01, to lugnet.lego.direct)
   
        Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Marc Nelson, Jr.
     (...) I guess I still don't get it. I'm trying to think of an example of how LEGO letting us know about something would hurt you. I mean, LEGO really doesn't have any competition (MegaBloks can only compete on price), so it's not like somebody would (...) (23 years ago, 5-May-01, to lugnet.lego.direct)
    
         Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Tom Stangl
      (...) Then you're extremely naive. MegaBloks IS competition (as AFOLs have seen other parents buy MB time and time again simply BECAUSE it is cheaper), and if they see a mockup and then get a model to market faster (which they probably could, since (...) (23 years ago, 5-May-01, to lugnet.lego.direct)
     
          Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Marc Nelson, Jr.
       (...) see a (...) That is totally bogus. What if MegaBloks had found out from one of the summiteers about the upcoming bulk trains? What could they have done about it? Rush a whole series of trains and track out to their worldwide online store? (...) (23 years ago, 5-May-01, to lugnet.lego.direct)
      
           Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Santosh Bhat
       In lugnet.lego.direct, Marc Nelson, Jr. writes: <snip> Just do what I've done and give up. Lose faith in Lego being a company about toys, values, or children being creative. They are merely a corporation producing a product for consumption. They've (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
     
          Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Dave Schuler
      In lugnet.lego.direct, Tom Stangl writes:>> I guess I still don't get it. I'm trying to think of an example of how LEGO (...) I defy you to point to a single MegaBloks product (other than basic brick design itself, of course) that so closely mirrors (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
     
          Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Tony Priestman
      On Mon, 7 May 2001, Dave Schuler (<GCz263.2B8@lugnet.com>) wrote at 15:39:38 (...) You may have to think slightly out of the box for this one, but have you looked at Playmobil themes recently? They have excellent Castles, Pirates, Space and (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
     
          Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Dave Schuler
       (...) Good point, though I've never personally favored Playmobil. Are they considered direct competition of LEGO, other than in a nebulous "if my money goes here, it can't go there" sort of way? They don't strike me as construction toys, though I (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
      
           Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Thomas Main
        (...) Unfortunately, from what I've seen in the past...there does seem to be a lot of stealing of ideas among toy companies. Even more unfortunately, I have seen a lot of LEGO designs that seemed remarkably similar to already produced Playmobil (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
       
            Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Steve Bliss
        (...) No, it's just typical behaviour for a large company. It has little or nothing to do with their specific product. Heck, these days, it's not just big companies. Everybody wants an NDA. I've heard stories that in some areas, it's not uncommon (...) (23 years ago, 8-May-01, to lugnet.lego.direct)
       
            Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Cary Clark
        The last time I visited Silicon Valley, I signed an NDA to have lunch with friends. It's no joke. Cary "Steve Bliss" <steve.bliss@home.com> wrote in message (...) result (...) the (...) No, it's just typical behaviour for a large company. It has (...) (23 years ago, 8-May-01, to lugnet.lego.direct)
      
           Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Tony Priestman
       On Mon, 7 May 2001, Dave Schuler (<GCzFvv.E86@lugnet.com>) wrote at 20:35:55 (...) I can't really say much myself, as pretty much the only toy I pay any attention to is LEGO. But I noticed the uncanny similarities while cruising the isles at TRU (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
     
          Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Jeff Thompson
      (...) I do consider Playmobil to be a major competitor of LEGO's, in terms of idea space if not in terms of marketshare, and there certainly is a lot of similarity between certain Playmobil themes and LEGO themes. I think the "borrowing" may go both (...) (23 years ago, 14-May-01, to lugnet.lego.direct)
    
         Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Ka-On Lee
      (...) I can think of some examples. E.g. number of sale of the Y-Wing+Tie set would be reduced if we know ahead that a cheaper mini-fig set will include Darth Vader. The same applies for the C3PO in Millenium Falcon and Droid Escape. LEGO sets are (...) (23 years ago, 5-May-01, to lugnet.lego.direct)
     
          Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Richard Marchetti
      (...) To my mind, TLC should not be stressing the uniqueness of items at all -- but rather their modularity and ability to be used interchangably in an overall systematic scheme of a construction toy. My problem is that they claim to be doing one (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
     
          Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Sheree Rosenkrantz
      (...) Exactly! On one hand there is the official promotion of Lego as a great tool for the expression of and the development of a person's imagination. TLC is happy to hold up talented, creative, successful individuals as role models who talk about (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
    
         Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —James Brown
     (...) Simple answer: It breaks the process, and it's unnecessary duplication. (more complex) 99% of the time, S@H Europe is dealing with Europeans who want things delivered to Europe. Ditto the other distribution centers. Because they spend 99% of (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
    
         Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Larry Pieniazek
      (...) Well said. I get grouchy too. I wonder how many people who wanted to pay shipping costs would be willing to pay the extra costs of the out of band processing too. Here's a slightly relevant factoid.. the average US company pays well north of (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
     
          Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Marc Nelson, Jr.
      (...) So... Efficient: UK S@H pays someone to pull a bunch of service packs and box them up for shipment to the U.S. LEGO pays for these things to be shipped over to Connecticut. U.S. S@H pays someone to receive the shipment, enter it into the (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
    
         Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Marc Nelson, Jr.
     (...) I asked what that reason was (for not shipping outside territories) and got the answer at the top from Tomas Clark, basically, "that's not the way we do things", which is no answer at all as far as I'm concerned. I got a more detailed answer (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
    
         Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Tony Priestman
     Marc, I'm getting bored now. On Mon, 7 May 2001, Marc Nelson Jr. (<GCyJ93.Cuy@lugnet.com>) wrote at 08:51:03 (...) TLC doesn't have to tell you anything. Your question is like me asking you how you clean your teeth. It's just a thing you do. As a (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
    
         Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Marc Nelson, Jr.
     (...) You're bored? I have to listen to the endless drumbeat of "like it or lump it", "you should feel lucky LEGO sells us anything" talk. (...) A company not satisfying its customers is doing something wrong. (...) This is a great case in point. (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
    
         Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Lindsay Frederick Braun
      (...) I think that's a bit of an absolutist portrayal, don't you? The point is that people have been trying to explain *why* it is the way it is, not trying to defend it or say it's necessarily the right way of doing something, given infinite time (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
     
          Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Lawrence Wilkes
       "Mr L F Braun" <braunli1@pilot.msu.edu> wrote in message news:GCz2Du.2xw@lugnet.com... (...) How can a company that is losing money be satisfying its customers? regards lawrence (23 years ago, 7-May-01, to lugnet.lego.direct)
     
          Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —James Brown
       (...) Bad management, poor processes, resistance to change, non-understanding of market forces, sheer bad luck... there's lots and lots of reasons for a company to be losing money even while keeping customers happy. Heck, I was pretty darn happy (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
      
           Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Lawrence Wilkes
        "James Brown" <galliard@shades-of-night.com> wrote in message news:GCz419.7AF@lugnet.com... (...) Yes. And producing duff products is another. regards lawrence (23 years ago, 7-May-01, to lugnet.lego.direct)
     
          Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Larry Pieniazek
       (...) Here's one way... give the stuff away for free. Instant money loser, very happy customers. (did I hear an internet bubble popping in the background?) Or were you asking a serious question? There are thousands of ways to satisfy customers and (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
      
           Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Lawrence Wilkes
        "Larry Pieniazek" <lpieniazek@mercator.com> wrote in message news:GCz5o4.B4H@lugnet.com... (...) background?) (...) customers (...) The point is though, that Lego does none of those tricks. It is a traditional, conservative company that tries to (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
      
           Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —James Simpson
       (...) I've become a bit concerned by the shrinking Lego shelf-space phenomenon. I was in a K-Mart recently that had no Lego at all (and yes, it did have the competitors.) Recently, I've been in several KBs that had a disturbingly small amount of (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
      
           Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Mike Petrucelli
        (...) was (...) small (...) bread- (...) hasn't (...) Funny? The KB I work for not only has the Chrome Castle sets but also just got the Women's Soccer Team in. Just FYI. -Mike Petrucelli (23 years ago, 11-May-01, to lugnet.lego.direct)
     
          Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Tony Priestman
      On Mon, 7 May 2001, Lawrence Wilkes (<GCz3rq.6q7@lugnet.com>) wrote at 16:15:36 (...) Selling service packs too cheaply in the wrong marketplace? :-) (23 years ago, 7-May-01, to lugnet.lego.direct)
    
         Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Larry Pieniazek
      (...) I thought you said you read the Cluetrain Manifesto? I had a chance to hear one of the authors and one point he made in his talk is that companies can, and should, choose which customers to satisfy and which to write off as not being a good (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
     
          Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Lawrence Wilkes
       "Larry Pieniazek" <lpieniazek@mercator.com> wrote in message news:GCz3rD.6L8@lugnet.com... (...) TLC (...) more (...) the way things are going with lego products, soon the rarity will be a brick with studs on it. :-) (23 years ago, 7-May-01, to lugnet.lego.direct)
    
         Why all the dumping? Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —James Brown
     (...) Why is that that whenever someone isn't actively attacking LEGO and deriding everything they do, they get accused of being some kind of cheerleading, banner-waving drone? It really gets under my skin sometimes. Someone out there bitches about (...) (23 years ago, 7-May-01, to lugnet.lego.direct, lugnet.general)
   
        Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Aaron West
   (...) Understandable, to be sure. But, remember that we are a bunch of junkies for LEGO product. Posts revealing "Holy Grail" material of sorts drives us stark-raving-CRAZY!!!!! You might as well through raw meat to dogs, it'd be the same (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
   
        Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Aaron West
   SNIP! You might as well through raw meat to dogs, it'd be (...) SNIP! I meant "throw". Really. Aaron (23 years ago, 7-May-01, to lugnet.lego.direct)
   
        Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Aaron West
   (...) If it helps any, I spoke with customer service and the annoymous rep told me that the Castle System has been a top producer (and VERY popular) for them for some time, and that it is highly likely that the US/general market will see some nice (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
 

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