Subject:
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Re: Now that I've had a chance to see the new colors
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Newsgroups:
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lugnet.general
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Date:
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Wed, 17 Dec 2003 19:19:41 GMT
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Viewed:
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826 times
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Douglas R. Clark wrote:
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> So, personally, I do not believe the focus-group-color-palette explanation.
...
Why not?
What *POSSIBLE* motive would LEGO have to lie to anyone?
If the reason is one of the more plausable ones you suggested elsewhere,
it would have been perfectly reasonable for them to have said as much --
it may have still sucked, but I think any mature person could have
still accepted the decision and reasoning.
Something else to remember is that it is not the kids that buy these
sets, in general... it is adults buying these sets for their kids -- in
particular, adults that don't appear to care one way or the other about
color.... so why would LEGO do this? Simple... it has been proven
before beyond any reasonable doubt that the color of a product *WILL*
impact its sales, often even as a result of a subconscious impression,
and I'll bet that the focus group most likely consisted of adults with
children, and involved simply finding out which colors caught their eye
the best. After all, if the product can catch their eye in the first
place, the chance of them buying it is increased. This obviously isn't
a change designed to appeal to the longtime LEGO fan, it's evidently a
change made in to affect impulse purchases.
Most of us might think that LEGO already could have stood on its own
merits as a quality product and didn't need superficial changes like
this to improve their sales, but it seems evident to me that the guys
who made this decision don't have the same opinion.
>> Mark
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Message has 3 Replies:
 | | Re: Now that I've had a chance to see the new colors
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| (...) This is a funny quagmire of reasoning. I tend to believe the explanation of the focus group(s). Having worked in statistical sampling (once upon a time), I certainly hope that their sample size (number of children, parents, etc) and controls (...) (21 years ago, 17-Dec-03, to lugnet.general)
| | | Re: Now that I've had a chance to see the new colors
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| (...) It's possible that they haven't lied... but also that they haven't told the whole truth. I do believe the focus group explanation. However, as we've seen time and time again on LUGNET, a poll or question is only as good as the way in which you (...) (21 years ago, 18-Dec-03, to lugnet.general)
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Message is in Reply To:
| | Re: Now that I've had a chance to see the new colors
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| SNIP (...) First, I have yet to see the new colors in person. That being said: The only thing I know for sure is that companies (large and small) rarely do anything unless they somehow feel it will increase their profits, marketshare, stockprice, (...) (21 years ago, 17-Dec-03, to lugnet.general, FTX)
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