Subject:
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Re: Now that I've had a chance to see the new colors
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Newsgroups:
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lugnet.general
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Date:
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Tue, 16 Dec 2003 07:24:19 GMT
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Viewed:
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695 times
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In lugnet.general, Ahui Herrera wrote:
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TLC is NOT in the bussiness for adults! You need to remember that LEGO is
a toy for kids! Lets say that again. LEGO is a toy for kids! As such
decisions by TLC are designed/based/done for kids!
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Our point is, Ahui, that the two do not necessarily have to be mutually
exclusive! They can kill two birds with one stone and make everyone happy,
as long as the right hand knows what plans the left hand has up its sleeve. I
think what has happened here is that not everyone in TLC is on the same page WRT
marketing and this has initiated some counterproductive measures.
It is one thing for AFOLs to wail on about Jack Stone and Town Jr. This shows a
lack of understanding marketing on their part. The sudden rush to change colors
by TLC shows a lack of understanding of the market on TLC’s part.
What I would have liked would have been some “feelers” floated here on LUGNet.
See what a coupla thousand fans thought about the idea. Even if they decided
to go ahead with the change, at least they would have had an idea of the fury
that would ensue.
The primary market for LEGO may still be kids, but to ignore a loyal and fanatic
customer base such as AFOLs is bad for business as well, and there are some in
TLC who know it (the right hands;-)
JOHN
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Message has 1 Reply:
Message is in Reply To:
 | | Re: Now that I've had a chance to see the new colors
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| (...) Does this sound familiar??? Q22: ….Lego direct is targeted towards an older audience, how does this affect the rest of LEGO. A22: I don’t agree that Lego Direct is geared towards an older audience. Yes we are doing call them collectable but we (...) (21 years ago, 16-Dec-03, to lugnet.general, FTX)
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