Subject:
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Re: Now that I've had a chance to see the new colors
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Newsgroups:
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lugnet.general
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Date:
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Mon, 15 Dec 2003 16:22:01 GMT
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Viewed:
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535 times
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In lugnet.general, John Gerlach wrote:
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Congratulations, LEGO. Because some kids in a focus group said they liked
these new colors “better”, you’ve managed to upset your most loyal and
fanatical customers - the people who spend hundreds or even thousands of
dollars a year on your product.
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No need for sarcasm, John, but I agree with your premise. The department
carrying on “focus research” is about as clueless and out of touch as it
possibly can be. How can the opinions of a few dozen focus group kids provide
any meaningful information about such a complicated issue as color aesthetics?
Kids in a vaccum setting may have preferred those colors over the originals,
but who cares? There are more important considerations than “color
preference” I wonder what the kids’ feedback would have been if asked to
consider 3 MOCs-- one in the old colors, one in the new colors, and one motled
in both colors-- I think we could guess which one they wouldn’t like!
As the saying goes, “if it ain’t broke, don’t fix it”. Also, perhaps TLC should
considering focusing more on the opinions of another group that is, although
cronologically more advanced than their traditional focus groups have been,
are young at heart and have some valid feedback to impart-- namely LUGNet.
JOHN
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Message has 2 Replies:
 | | Re: Now that I've had a chance to see the new colors
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| (...) Does this sound familiar??? Q22: ….Lego direct is targeted towards an older audience, how does this affect the rest of LEGO. A22: I don’t agree that Lego Direct is geared towards an older audience. Yes we are doing call them collectable but we (...) (21 years ago, 16-Dec-03, to lugnet.general, FTX)
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Message is in Reply To:
| | Now that I've had a chance to see the new colors
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| All I can say is, "LEGO, what were you thinking??" You've completely wiped neutral grey out of the color palete, and replaced it with blue-grey. I did see one piece that looked good in the new blue-grey, the binoculars the stormtrooper is carrying (...) (21 years ago, 15-Dec-03, to lugnet.general, FTX)
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