 | | RE: A Parental Perspective on Juniorisation and Being the Stronge st Brand
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(...) Remember the sexist teaser catalogue released around 1 month ago? It made a few claims about sets being for boys, and not children...Makes it hard for them to sell these to girls, when they could probably read what was written there [well, at (...) (24 years ago, 14-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
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| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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(...) Unfortunately the consumers don't see it that way. I have lost count of the number of times I've been standing in the Lego aisle and some parent or child says "oh... lego... that's for boys" and passes on. On average (and this says nothing (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
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| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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(...) I agree with you, but I think most parents who are ignorant of the benefits of Lego will simply buy the Hasbro set, since it is bigger (and the American attitude of bigger = better). It's up to all us AFOLs to let the people know! ;^) ~Mark (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.it)
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| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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"Jeff Johnston" <sakura@mediaone.net> wrote in message news:FxnIvM.5An@lugnet.com... [snipped a little] (...) Maybe it's local or maybe Europe has a longer LEGO tradition, but here in the Netherlands I feel that 'LEGO' is concidered the best (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
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| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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(...) Quoted a snippet for emphasis.... (...) It's not the X-wing that's 4 times bigger... just the box. People sometimes get fooled by large boxes into thinking that the contents are larger too, and that's not always so. The Hasbro X-wing is maybe (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
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| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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(...) Entirely agreed. I woudl buy in a heartbeat the bulk tubs of LEGO over teh clones. The thematic sets are far more expensive, but I think LEGO has much (...) I think your analogy is incorrect. It is like buying GI joes, and a GI-joe clone that (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
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| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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(...) Entirely agreed. I woudl buy in a heartbeat the bulk tubs of LEGO over teh clones. The thematic sets are far more expensive, but I think LEGO has much (...) I think your analogy is incorrect. It is like buying GI joes, and a GI-joe clone that (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
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| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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(...) good. (...) Hi Ok I am a lego fan but I have a 6 years old boy that loves star wars. After a loong time of pressing request I bought him last Xmas a Hasbro X-wing that in Italy has more or less the same price of my lego X-wing (that is true is (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.it)
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| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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(...) good. (...) Yeah, but how swooshable would the X-wing be if it were four times the size? I think there's a limit on how big a space ship can get and still be playable. I don't have a LEGO X-Wing, but I do have the similar Warp Wing-Fighter (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
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| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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(...) Well..... I agree with Jeff that Belville is too pink but I don't agree that pink is a bad color. I think it is great in town and work really well putting details and highlights on Victorian style buildings. I personally think that the more (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general)
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| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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(...) Agreed. Pink pieces are gross, and can't be reused in a normal town without being noticed for being recycled Barbie-esque sets. If placed next to any other colour, it looks wrong. (...) The dead Paradisa line was pretty good to build. My (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general)
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| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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(...) Unfortunately, your perception isn't shared by a lot of non-AFOL parents. They look at, say, the LEGO X-wing, and see the $30 price tag, then they look at the Hasbro X-wing which comes in a box about 4 times as large for the same price, and (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
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| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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(...) It depends, of course on what set you are talking about. The 1200 piece basic set is something around US$20 at toys 'r us. (I don't know what it is outside of the US.) The thematic sets are far more expensive, but I think LEGO has much higher (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
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| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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(Removing .loc.au because it's not really Aussie-specific anymore, if it ever was) (...) Well, Todd did some great things with Duplo dinos...but I agree, there's not much *reason* to make them work together. (...) I wouldn't mind seeing stuff aimed (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general)
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| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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(...) How is Lego hideously expensive? I think its a pretty good deal. Lego, IMO opinion, has about the best playability of anything ever invented. A kid can build the main model, play with it for a while, and then make something completley diffenrt (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
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| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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(...) Will, girls just don't play with dolls anymore. DUPLO, PRIMO, Mickey Mouse, and Town Jr. sets are all aimed at both girls and boys. Belville and Scala are aimed at girls too, though they are sold in few retail stores. LEGO is supposed to be (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
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| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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(...) Keep in mind though that LEGO is the number one selling boys toy in America. Overall, only Barbie sells better. Of course, this isn't in actual number of sets sold, but rather the money that comes in form the sales. (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
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| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
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I must say that I agree 100% with Deidre's point about compatibility between Lego brands (Primo, Duplo, System). My wife and I gave some Duplo to our daughter on her first birthday. It was quite a while before she put her first pieces together but (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
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| | Re: Plano boxes
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(...) And if it galls you to license to another plastic manufacturer, consider dusting off some of your older designs.. or reworking them 759 and the trays it uses are nice. Different sizes, rounded bottoms, etc. But not very modular as the case is (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego)
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