Subject:
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Re: Talk me into Bley at BrickFest
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Newsgroups:
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lugnet.color
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Date:
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Sun, 18 Mar 2007 16:34:09 GMT
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Viewed:
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4215 times
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In lugnet.color, Timothy Gould wrote:
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--snip--
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Who knows? Maybe if somebody within TLC had “cried about pigment change”
before it was too late, they could have avoided some of this pain?
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I really find it hard to see how the colour change would have been
detrimental to TLG in any meaningful way. Perhaps you can elaborate on the
idea because I just can’t see any connection.
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The company’s trajectory over the past decade certainly implies that something
took a dig at their business. Late 90’s: company in financial trouble, saved by
unexpected popularity of MindStorms and Bionicle product lines. Early 2000’s,
company expands into retail sales in several countries. Mid 00’s: company
implements color change, shattering the adult fan base. Late 2006: company
announces outsourcing of all manufacturing, packaging, and order fulfillment,
sells off real estate holdings, and announces layoffs of 75% of their workforce.
If the expansion into retail was what caused the problem then they would be
shutting it down now, but they don’t seem to be doing that. On the other hand,
the Ambassador program, more sophisticated model designs, and better brick/buck
ratios all seem like attempts to woo back the AFOLs who seem to have abandoned
the hobby recently.
If not bley, then what exactly do you suggest caused this sudden reversal of
fortunes?
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Message has 3 Replies:
 | | Re: Talk me into Bley at BrickFest
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| (...) Folks-- I don't think "bley" itself was the problem. Good heavens, if a shift in color was sending TLC down the tubes, they were in worse shape then anyone could imagine. No, I suspect the real issue lies deeper than that. Let's try looking at (...) (18 years ago, 18-Mar-07, to lugnet.color, FTX)
| | | Re: Talk me into Bley at BrickFest
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| (...) As Matthew said, I don't think the color change was a major factor in TLC's business problems. It certainly changed my buying habits, but I'm a minority of a minority among LEGO buyers. On the other hand, the color change needlessly (...) (18 years ago, 18-Mar-07, to lugnet.color, FTX)
| | | Re: Talk me into Bley at BrickFest
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| (...) As Marc says the colour change affected a minority within a minority. Hardly likely to be a destructive force for the companies fortunes. Yes TLG support AFOLs and generally try to keep them happy but they are a very insignificant minority in (...) (18 years ago, 18-Mar-07, to lugnet.color, FTX)
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Message is in Reply To:
| | Re: Talk me into Bley at BrickFest
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| --snip-- (...) I really find it hard to see how the colour change would have been detrimental to TLG in any meaningful way. Perhaps you can elaborate on the idea because I just can't see any connection. Tim (18 years ago, 18-Mar-07, to lugnet.color, FTX)
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