Subject:
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Re: Announcing LEGO Digital Designer 1.0
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Newsgroups:
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lugnet.cad, lugnet.lego.direct
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Date:
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Tue, 29 Apr 2003 23:02:23 GMT
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Viewed:
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2295 times
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In lugnet.cad, Ben Roller writes:
> "And in 2002, we will begin a program
> where LEGO builders will be able to build any three dimensional creation
> using free software to create building instructions for their model - and
> then order the appropriate number and type of bricks," says Torben
> Ballegaard Sørensen.
>
> (quoted from this December 2000 post
> http://news.lugnet.com/lego/announce/?n=24 , and thanks Suz for copying
> it, the URL you mentioned in the post no longer contains this release)
>
> It's very disappointing that now, a year past the release date, we are
> being told of the software, but get no mention of the ordering service
> T.B.S. promised. Is this the future of Lego? It seems that lately Lego
> is very happy to solicit market research and make secret deals with
> developers, but we end users and consumers get only empty promises.
FWIW, the VP at TLC who is quoted as saying this actually ended up leaving
TLC not too long after the 7 Dec 2000 press release. On 18 Mar 2001 (101
days later), a Bang & Olufsen press release announced that Sørensen had left
LEGO and would become B&O's new CEO as of 1 Jul 2001:
http://news.lugnet.com/general/?n=28848
> Last year, I remembered that Press release from December 2000 and posted a
> check-up message in lugnet.lego.direct
> (http://news.lugnet.com/lego/direct/?n=4443) asking for an update. Has it
> taken Lego a full year to formulate a response?
>
> Disillusioned customer,
> Ben Roller
Sørensen's departure probably dealt a heavy blow to TLC...and he may have
been one of the key players at TLC supporting and pushing for the mentioned
product. I don't know much about him but had the opportunity to meet him
in Nov 2000 and he seemed like he was really on top of things and expressed
excitement and enthusiasm about the future and about LEGO returning to more
traditional building values. I guess B&O made him an offer he couldn't
refuse. Obviously this doesn't help answer your question as to why no one
at TLC responded to your post last year, but I hope it sheds a bit of light.
--Todd
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Message is in Reply To:
 | | Re: Announcing LEGO Digital Designer 1.0
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| (...) Is this the program announced three years ago? "And in 2002, we will begin a program where LEGO builders will be able to build any three dimensional creation using free software to create building instructions for their model - and then order (...) (21 years ago, 29-Apr-03, to lugnet.cad, lugnet.lego.direct)
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