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Dan <jedi101673@aol.com> wrote in message news:Fo585t.Ho5@lugnet.com...
> Town Jr. is aimed toward the 8 year olds of today. Impatient. When you • have
> big stuff, it is easier.
And this is the beginning of what I see as a vicious downward-spiralling
circle - kids are more impatient, so TLG comes up with easier sets
(presumably to keep kids from getting frustrated and going on to "easier"
toys). However, with less challenge in the building process, Lego loses the
unique character of a construction toy and becomes just another action toy.
As an action toy, Lego is quickly discarded by these impatient children in
favor of the next fad toy. Result - TLG gains in the very short term but
loses the chance to develope a long term customer.
Compare this scenario to the scenario of TLG returning to better,
non-juniorized sets - children are challenged both intellectually and
creatively to build more and more complex structures. Some children become
frustrated and move on to other toys but many are hooked by the uniqueness
of Lego. Result - long term customers and eventual AFOLs (who spend BIG $$$
on Lego).
Conclusion - would TLG rather have a lot of one purchase customers
(impatient children) or fewer multiple purchase customers (think Larry P.,
etc. here). Maybe I'm nuts but I would go for the latter any day. However,
by continuing with juniorization, etc., unfortunately, by its present
course, TLG appears to be opting for the former.
Tim
PS. Star Wars appears to be the exception. I hope that TLG realizes that
the set design means as much (if not more) to their goods sales as does the
Star Wars license. The Star Wars line also shows that TLG can produce good
sets (piece-wise and design-wise) at affordable prices. Hopefully, this
catches back on to other themes.
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Message has 2 Replies:
 | | Re: It's Time AFOL Take Action!
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| Timothy D. Freshly writes: > And this is the beginning of what I see as a vicious downward-spiralling > circle - kids are more impatient, so TLG comes up with easier sets > (presumably to keep kids from getting frustrated and going on to "easier" > (...) (25 years ago, 11-Jan-00, to lugnet.robotics)
| | | Re: It's Time AFOL Take Action!
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| (...) IMO, if TLG doesn't cut it out with the "sell to the impatient ones" plan soon, kids will become more and more used to it, until the whole thing is screwed. I think TLG is making the kids impatient by getting them used to such juniorized (...) (25 years ago, 12-Jan-00, to lugnet.build, lugnet.general, lugnet.robotics, lugnet.space, lugnet.technic, lugnet.trains)
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