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Subject: 
Why SW isn't Jr-ized? (was Re: It's Time AFOL Take Action!)
Newsgroups: 
lugnet.general, lugnet.starwars
Date: 
Wed, 12 Jan 2000 06:02:07 GMT
Viewed: 
1077 times
  
In lugnet.build, Patrick Leahy writes:
PS.  Star Wars appears to be the exception.  I hope that TLG realizes that
the set design means as much (if not more) to their goods sales as does the
Star Wars license.  The Star Wars line also shows that TLG can produce good
sets (piece-wise and design-wise) at affordable prices.  Hopefully, this
catches back on to other themes.

IMO, if TLG doesn't cut it out with the "sell to the impatient ones" plan
soon, kids will become more and more used to it, until the whole thing is
screwed.  I think TLG is making the kids impatient by getting them used to
such juniorized faliures of sets as they've been selling recently.  I do agree
entirely, however, that the Star Wars sets are still excellent.  Perhaps those
are their sets for AFOLs?

It occures to me to wonder: Perhaps the SW sets aren't Jr-ized because LEGO
could be certain of selling enough to make a good profit, even with a narrower
margin?

Perhaps LEGO's market analysis indicates that in general they need to have X
%profit to make money on a given set, which is what drives the lower piece
counts and simplified constrution.  Knowing they would sell enough of the SW
sets to make a good profit even with a lower margin allowed them more leeway in
the design.

Just a thought...

James
http://www.shades-of-night.com/lego/



Message has 1 Reply:
  Re: Why SW isn't Jr-ized? (was Re: It's Time AFOL Take Action!)
 
(...) due in part to the control that the merchandising division of Lucasfilm exerts over TLC's designs. I've read that many of the toys that Hasbro/Kenner produces are closely reviewed by Lucasfilm for quality and realism. But that doesn't mean (...) (24 years ago, 12-Jan-00, to lugnet.general, lugnet.starwars)

Message is in Reply To:
  Re: It's Time AFOL Take Action!
 
(...) IMO, if TLG doesn't cut it out with the "sell to the impatient ones" plan soon, kids will become more and more used to it, until the whole thing is screwed. I think TLG is making the kids impatient by getting them used to such juniorized (...) (24 years ago, 12-Jan-00, to lugnet.build, lugnet.general, lugnet.robotics, lugnet.space, lugnet.technic, lugnet.trains)

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