Subject:
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Why SW isn't Jr-ized? (was Re: It's Time AFOL Take Action!)
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Newsgroups:
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lugnet.general, lugnet.starwars
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Date:
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Wed, 12 Jan 2000 06:02:07 GMT
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Viewed:
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1274 times
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In lugnet.build, Patrick Leahy writes:
> > PS. Star Wars appears to be the exception. I hope that TLG realizes that
> > the set design means as much (if not more) to their goods sales as does the
> > Star Wars license. The Star Wars line also shows that TLG can produce good
> > sets (piece-wise and design-wise) at affordable prices. Hopefully, this
> > catches back on to other themes.
>
> IMO, if TLG doesn't cut it out with the "sell to the impatient ones" plan
> soon, kids will become more and more used to it, until the whole thing is
> screwed. I think TLG is making the kids impatient by getting them used to
> such juniorized faliures of sets as they've been selling recently. I do agree
> entirely, however, that the Star Wars sets are still excellent. Perhaps those
> are their sets for AFOLs?
It occures to me to wonder: Perhaps the SW sets aren't Jr-ized because LEGO
could be certain of selling enough to make a good profit, even with a narrower
margin?
Perhaps LEGO's market analysis indicates that in general they need to have X
%profit to make money on a given set, which is what drives the lower piece
counts and simplified constrution. Knowing they would sell enough of the SW
sets to make a good profit even with a lower margin allowed them more leeway in
the design.
Just a thought...
James
http://www.shades-of-night.com/lego/
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Message has 1 Reply:
Message is in Reply To:
 | | Re: It's Time AFOL Take Action!
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| (...) IMO, if TLG doesn't cut it out with the "sell to the impatient ones" plan soon, kids will become more and more used to it, until the whole thing is screwed. I think TLG is making the kids impatient by getting them used to such juniorized (...) (25 years ago, 12-Jan-00, to lugnet.build, lugnet.general, lugnet.robotics, lugnet.space, lugnet.technic, lugnet.trains)
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