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 Marketplace / Theory / 2313
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Subject: 
Re: What the heck is going on ?!
Newsgroups: 
lugnet.market.theory
Date: 
Wed, 13 Feb 2002 14:53:41 GMT
Viewed: 
1378 times
  
In lugnet.general, Kevin Salm writes:
In lugnet.general, Mike Petrucelli writes:

Well I am the Assistant Manager in a toy store, and the single most requested
Lego item is "just bricks."  Potter and Bionicle are tied for the second most
requested Lego items.  It is kind of stupid that we can not provide consumers
with the most requested Lego item.

Galidor might be popular for a while and be good for the Lego company for a
few years.  In the long run however, it will do nothing to help and probably
will hurt the Lego brand name.

-Mike Petrucelli


Since you are in a postition to make decisions about what products to stock

Actually that is done by corprate but we can inform them of customer requests.

and you _Know_ that people with cash to spend want "just bricks" it must be
extremely frustrating that you cannot get what people want to buy.
How do you respond to people asking for just bricks?

First I direct them to the Creator sets.  about one forth of the people
consider those acceptable.  For those that do not all I can do is suggest S@H.
Most people roll their eyes and say they will just get something else.

If you could stock the Lego isle with 10 different items with basic building
bricks as the emphasis along side 150 theme-based products (and never run out
of stock of any items), which would you prefer and which would sell better?

All we would need is one set with just bricks. This is the first time I know of
in my lifetime that one could not buy at retail that which Lego is famous for.

Would you be willing to reduce shelf space for themed items so more basic
brick items could be stocked?

Shelf space goes to what sells.

Would this really make customers happy or would they find something else to
complain about (in regards to Lego products)?

People will always complain regardless.  If something was free people ask what
is wrong with it.

And as far as HP sets, I have not found a store for several weeks that had the
full assortment of Potter.  What is up with this?  Is this simply a
stock-shortage problem or perhaps an artificial scarcity caused by retailers
(from your point of view)?

Insufficent supply for the demand.  If it is intentional or not, well your
guess is as good as mine.

-Mike Petrucelli (on an unrelated note, Electronics Boutique is closeing the
EBKids toys stores so I will be working in a Video game store in the near
future.)



Message is in Reply To:
  Re: What the heck is going on ?!
 
(...) Since you are in a postition to make decisions about what products to stock and you _Know_ that people with cash to spend want "just bricks" it must be extremely frustrating that you cannot get what people want to buy. How do you respond to (...) (23 years ago, 13-Feb-02, to lugnet.general, lugnet.market.theory)

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