Subject:
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Re: What the heck is going on ?!
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Newsgroups:
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lugnet.general
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Date:
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Wed, 13 Feb 2002 03:36:41 GMT
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Highlighted:
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In lugnet.general, Richie Dulin writes:
> In lugnet.general, Mike Petrucelli writes:
> > When should we belive the Lego Company? When they tell us that they are
> > refocusing on their core product, or when the release Galidor.
> >
> > If the company spent half as much on brick based product that they do on this
> > junk, we might actually get something useful (like a new 9 volt monorail.)
>
> ...and a new 9 volt monorail would be a brick based/core product?
If the company wants to create something new, a 9V monorail would be a useful
brick based (the old monorail track connected via 1x4 plates) item good in any
town, space, or aquazone layout. What good is Galidor to Lego fans? Galidor
appeals to kids that do not like construction toys. The Lego brand name on a
non-construction toy is a contradiction of terms to a casual consumer and
outright blasphemy to AFOLs. Anyway the point was if the Company is going to
risk money on something new they should at least make it work with what they
already have.
>
> > Seriously though aside from Lego Direct the whole company seems to be a • perfect
> > example of how NOT to run a business.
> Well, Bionicle and Harry Potter products seem to have been pretty successful.
> Galidor has yet to be tested, but you never know...
Harry Potter is brick based. The larger Bionicle sets are very good, but seem
to have been overlooked because of the Technic Jr. smaller Bionicle sets. Most
consumers do not even realize Bionicle is made by Lego. Both Potter and
Bionicle are still construction toys though. Even Znap was still a
construction toy.
>
> > How much longer can the Company run on
> > parents who grew up with Lego but do not know the diffence today? Is Lego
> > Direct a mere gnat playing tug-of-war with a giant about to walk off a cliff?
>
> IIRC the reported losses for the company relate to the period before
> Bionicle (& Potter), it will be interesting to see what a full year of
> Bionicle and Potter will do...
Well I am the Assistant Manager in a toy store, and the single most requested
Lego item is "just bricks." Potter and Bionicle are tied for the second most
requested Lego items. It is kind of stupid that we can not provide consumers
with the most requested Lego item.
Galidor might be popular for a while and be good for the Lego company for a few
years. In the long run however, it will do nothing to help and probably will
hurt the Lego brand name.
-Mike Petrucelli
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Message has 3 Replies:
 | | Re: What the heck is going on ?!
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| (...) <snip> (...) How do we know that? The line isn't even in stores. (...) This is inaccurate. I'm adult. A fan of Lego and ... oops! not feeling blasphemed against. (...) Has anybody (without a brick on their shoulder) even seen Galidor bits to (...) (23 years ago, 13-Feb-02, to lugnet.general)
| | | Re: What the heck is going on ?!
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| (...) Why would they associate Galidor with LEGO, but not Bionicle with LEGO? [snip] (...) Indeed it is. Do you stock Creator sets? They're not too far removed from "just bricks". (...) I wouldn't be holding my breath for the success of Galidor, but (...) (23 years ago, 13-Feb-02, to lugnet.general)
| | | Re: What the heck is going on ?!
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| (...) Since you are in a postition to make decisions about what products to stock and you _Know_ that people with cash to spend want "just bricks" it must be extremely frustrating that you cannot get what people want to buy. How do you respond to (...) (23 years ago, 13-Feb-02, to lugnet.general, lugnet.market.theory)
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Message is in Reply To:
| | Re: What the heck is going on ?!
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| (...) ...and a new 9 volt monorail would be a brick based/core product? (...) Well, Bionicle and Harry Potter products seem to have been pretty successful. Galidor has yet to be tested, but you never know... (...) IIRC the reported losses for the (...) (23 years ago, 12-Feb-02, to lugnet.general)
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