Subject:
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Re: What the heck is going on ?! - Heteronyms!
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Newsgroups:
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lugnet.off-topic.debate
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Date:
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Wed, 13 Feb 2002 05:44:01 GMT
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Viewed:
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1453 times
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In lugnet.general, Pedro Silva writes:
> Good point.
> In fact, now that I think of it, the core product of LEGO is the building
> block *alone*, in its differnet sizes and shapes.
> I wonder if LEGO enthousiasts from the '60s thought the same when LEGO
> introduced the minifig in the '70s. The minifig, now so easily acceptable,
> must have seemed a disform represenation in a world of harmonious villas and
> buildings done in a different scale.
Indeed. In fact, one of the reasons I feel compelled to stand up for LEGO in
this sort of discussion is the opinions I held, as a child. First the
minifig came along and played havoc with scale, and then, space came along
-I thought it was an incredibly bad move for LEGO: it had all those
specialty parts, which clearly had little or no use outside Space....
I've learned my lesson... I think. I still don't own a single Bionicle
though :-/. And I only own Jack Stone sets because they were presents.
> We can take a bit of this juniorization, provided that LEGO *keeps the old
> line in production*. If they want to conquer new markets or become more
> visible or whatever, there is no need to abandon the product that so many of
> us like. Keep both, and everyone gets to be happy.
>
> > > Seriously though aside from Lego Direct the whole company seems to be a perfect
> > > example of how NOT to run a business.
> > Well, Bionicle and Harry Potter products seem to have been pretty successful.
> > Galidor has yet to be tested, but you never know...
>
> In what part is Galidor different from GI Joe?
>
> This sort of toys, not related to the LEGO main line, might be produced by
> LEGO under a different name. Just a thought...
> This way, they would keep the profit from a well explored merchandising
> agreement without dilluting the brand name. It is a bit as if you would see
> "Tupperware" written in every plastic stuff on earth: the brand is known,
> but one immediately associates it with the kitchen utensils alone.
> Everything beyond that, and it seems as if they were taking over the Earth
> or something... ;-)
> Just create a different identity, a heteronym. Easy enough.
I think part of the motivation of keeping the LEGO name would be the
association with quality that people know from LEGO. Not only is it a fun
action figure, but you know that it is well engineered and manufactured, and
if it does break, you'll be able to phone those friendly folks at LEGO.
> > > How much longer can the Company run on
> > > parents who grew up with Lego but do not know the diffence today? Is Lego
> > > Direct a mere gnat playing tug-of-war with a giant about to walk off a cliff?
> >
> > IIRC the reported losses for the company relate to the period before
> > Bionicle (& Potter), it will be interesting to see what a full year of
> > Bionicle and Potter will do...
>
> When are the results shown anyway? Now that you mention, I got curious too...
I don't know... I'm sure its around 5-6 months since the last ones came out.
Cheers
Richie Dulin
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Message has 1 Reply:
 | | Re: What the heck is going on ?! - Heteronyms!
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| (...) perfect (...) successful. (...) Also remember that the Lego brand is a household word in that people go to stores looking to buy Lego products that are made by a company of the same name. Most other toy manufactures do not have this type of (...) (25 years ago, 13-Feb-02, to lugnet.off-topic.debate)
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Message is in Reply To:
| | Re: What the heck is going on ?! - Heteronyms!
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| (...) Good point. In fact, now that I think of it, the core product of LEGO is the building block *alone*, in its differnet sizes and shapes. I wonder if LEGO enthousiasts from the '60s thought the same when LEGO introduced the minifig in the '70s. (...) (25 years ago, 12-Feb-02, to lugnet.general)
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