Subject:
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Re: What the heck is going on ?!
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Newsgroups:
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lugnet.general
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Date:
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Wed, 13 Feb 2002 14:40:34 GMT
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Viewed:
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526 times
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In lugnet.general, Kyle Beatty writes:
> In lugnet.general, Mike Petrucelli writes:
> > In lugnet.general, Richie Dulin writes:
> > > In lugnet.general, Mike Petrucelli writes:
> > > > When should we believe the Lego Company? When they tell us that they are • ...
> <snip>
>
> > Galidor appeals to kids that do not like construction toys.
>
> How do we know that? The line isn't even in stores.
>
> > The Lego brand name on a non-construction toy is a contradiction of terms to
> a casual consumer and outright blasphemy to AFOLs.
>
> This is inaccurate. I'm adult. A fan of Lego and ... oops! not feeling
> blasphemed against.
>
> > Anyway the point was if the Company is going to
> > risk money on something new they should at least make it work with what they
> > already have.
>
> Has anybody (without a brick on their shoulder) even seen Galidor bits to
> discuss this? My uninformed guess is that a kid could figure out how to play
> with them together.
>
> The company's thinking is probably something along the lines of 'just bricks
> = eventual failure' The brick cat is out of the bag and the company needs to
> have more than one leg to stand on.
On the other hand by not selling just bricks, they eliminate the entire market
they are known for. (from the perspective of the casual consumer)
>
> > > > Seriously though aside from Lego Direct the whole company seems to be a
> > > > perfect
> > > > example of how NOT to run a business.
>
> This is ridiculously overstated. Enron is an example of how not to run a
> business, not Lego. It is possible for a good company to lose money.
>
> > > Well, Bionicle and Harry Potter products seem to have been pretty • successful.
> > > Galidor has yet to be tested, but you never know...
>
> > Harry Potter is brick based. The larger Bionicle sets are very good, but • seem
> > to have been overlooked because of the Technic Jr. smaller Bionicle sets.
> Most consumers do not even realize Bionicle is made by Lego.
>
> Oh, for crying out loud. On one hand, you have the poor casual consumer
> duped into thinking Lego is not a construction toy and now they can't even
> read. Give them a little credit.
Sorry but 90 percent of consumers never see large sale signs. You expect them
to see a small logo on a product. Just remember your average consumer askes
how much something is in a dollar store.
>
> > Both Potter and
> > Bionicle are still construction toys though. Even Znap was still a
> > construction toy.
>
> You're right, they are different. Znap was a bust. Bionicle seems to be • working.
>
> <snip>
>
> > Well I am the Assistant Manager in a toy store, and the single most requested
> > Lego item is "just bricks." Potter and Bionicle are tied for the second most
> > requested Lego items. It is kind of stupid that we can not provide consumers
> > with the most requested Lego item.
>
> Are you directing people to s@h?
Well the store policy is such that if I can not provide the customer with what
they want nor order it then direct them to someone that can. So yes I do tell
people about S@H. (I should point out the store I work in does not carry
Mega-Bloks buckets) Most people roll their eyes and say they will just get
something else.
-Mike Petrucelli
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Message has 1 Reply:
 | | Re: What the heck is going on ?!
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| (...) Historically, I think they would have been known for selling sets which consisted mostly of bricks, with a few slopes, wheels, windows and doors thrown in (eg Universal Building Sets). IIRC the 1200 piece tubs and large brick only boxes are (...) (22 years ago, 13-Feb-02, to lugnet.general)
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Message is in Reply To:
| | Re: What the heck is going on ?!
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| (...) <snip> (...) How do we know that? The line isn't even in stores. (...) This is inaccurate. I'm adult. A fan of Lego and ... oops! not feeling blasphemed against. (...) Has anybody (without a brick on their shoulder) even seen Galidor bits to (...) (22 years ago, 13-Feb-02, to lugnet.general)
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