Subject:
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Re: Toy Fair photos
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Newsgroups:
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lugnet.general
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Date:
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Wed, 13 Feb 2002 04:54:30 GMT
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Viewed:
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468 times
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In lugnet.general, John Neal writes:
> Thing is, this stuff *will* go by the wayside, and TLC will probably lose • money
> (I can't imagine them selling enough of that stuff to recoup all of the new
> molds' and R&D costs) or at best break even.
http://www.alteredstatesmag.com/mar2002/lego_galidor.shtml
How do LEGO expect to compete with Hasbro, Mattel and Bandai? Those
traditional players are making action figures with cheap plastic, and do most
manufacturing, assemble and packaging in China or other 3rd world countries,
and then sell them at USA for less than $10 each. Can LEGO expect the same
kind of profit margin using ABS plastic and their high precision molding?
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Message is in Reply To:
 | | Re: Toy Fair photos
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| In lugnet.general, Tim Courtney writes: <snip excellent points to which I wholeheartedly agree> (...) Thing is, this stuff *will* go by the wayside, and TLC will probably lose money (I can't imagine them selling enough of that stuff to recoup all of (...) (22 years ago, 12-Feb-02, to lugnet.general)
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